Manager, Social Media Marketing - Entertainment
$85k - $95k USD
Who We Are
Authentic Brands Group (Authentic) is a leading sports, media, entertainment and lifestyle platform. As the owner of some of the most iconic and beloved intellectual property in the world, Authentic acquires and invests in brands to create long-term value for all of its stakeholders.
A digital-first, asset-light platform, Authentic sits at the intersection of culture, commerce and technology. It brings brands to life and cultivates fandom through powerful storytelling, premium content and unforgettable live experiences. Together with nearly 2,000 best-in-class licensing partners across 150 countries and an expansive distribution network, Authentic’s brands drive more than $38 billion in annual systemwide retail sales worldwide.
Why Authentic
You’ll be able to access the resources and scale, while leveraging innovative technology and nimble environment. What we’re saying is, this isn’t your average day job. If you’re hungry to drive ideas into action and own your career, let’s chat. Our team is rapidly innovating to evolve and define the future of our brands. With the help of some of the brightest minds in retail, marketing, licensing, legal and more, we are building the intersection of digital and experiential marketing to help achieve that mission. We reimagine, evolve and transform brands! At Authentic, we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage. Our global teams are built by go-getters who contribute unique perspectives and push the boundaries of creativity and innovation. Headquartered in New York City, Authentic has offices in major metropolitan cities including Los Angeles and Miami, as well as Toronto, Mexico City, London, and Shanghai.
What You’ll Do
This Manager, Social Media Marketing - Entertainment role will support all brand marketing and brand voice efforts in the social vertical, focused on content planning, content creation/development, and content optimization. You’ll leverage innovative planning, strategy, and collaboration to build and evolve engagement on the Entertainment brands through the marketing lens. You’ll collaborate with peer groups across functions including Brand, Business Development, and Creative to build and execute launch programs and marketing programs. You’ll foster relationships in the social space, educate the internal and external team on emerging trends, monitor the competitive space, and integrate all initiatives seamlessly into the overarching brand marketing plans. The Entertainment Marketing Manager will handle day-to-day execution of social media content development.
What you’ll be working on
- Maintain internal asset trackers for all upcoming social shoots, with details including timing, key product, promotional windows, etc.
- Manage and update asset tracker to liaise with creative counterparts on final reviews and approvals
- Coordinate with wider ENT marketing teams to ingest briefs for social content shoots and editing
- Manage routing process for creative and brand team sign-off of social content
- Day-to-day social scheduling/calendaring of initiatives
- Work closely with Community Management lead to monitor performance across platforms.
- Development of platform strategies for each key project
- Develop content calendars to tease and support announcements
- Work with Entertainment Marketing counterparts to understand the overarching brand marketing plans, then adapt these plans into trend-ready rollouts
- Develop KPIs and compile and interpret analytics reporting across owned channels for all initiatives
- Collaborate with Entertainment Marketing team on content brief for creators, media personalities etc. that are relevant to the social space
- Develop content strategies and launch/sustain plans around new handles, including Authentic Live, SI Experiences, The Shaq Shop and more
- Manage daily administrative tasks, including: updating platform schedules, updating spreadsheets, tracking partner obligations, being mindful of best practices
- Integrate AI tools into content development plans (e.g., Authentic AI, Midjourney, Firefly) to prototype concepts
- Use generative AI to improve efficiency, scalability, and visual experimentation
- Stay informed on emerging tech and digital trends to elevate social media creative
Must Haves
- Bachelor’s Degree in marketing, business, or a similar field
- Must have prior experience in entertainment marketing
- Must have proficient knowledge of and passion for social media
- 4+ year of experience as a Social Media Manager
- Must have video and content shooting/editing skills (including mobile shooting/editing)
- Must have strong computer proficiency with strength in Adobe suite, including After Effects, Sprout, all native features of social media platforms
- Seamless communication skills with strong in-room presentation capabilities
- Exceptional at communication and building relationships
- Understand social media KPIs
- Critical thinker and problem-solver
- Willingness to travel as needed for events and activations
- Ability to travel up to 15% as required by business priorities (mostly domestic)
Primary Location Salary Range:
$85,000 - $95,000
Fraud Alert: Unauthorized Job Offers and Impersonations
We have been made aware of fraudulent job offers and interview requests being sent by individuals falsely claiming to represent Authentic. These scams are often initiated via email, employment websites and social media, and may include fake interview requests, offer letters or attempts to collect personal and financial information.
Please note:
- All legitimate Authentic job postings can be found only on our official website (authentic.com) or through our verified LinkedIn page (https://www.linkedin.com/company/weareauthentic).
- Authentic does not conduct interviews over Teams or Zoom without prior email correspondence from a verified @authentic.com email address.
- We will never ask you for sensitive personal information, payment or banking details as part of the hiring process.
If you believe you've been contacted by someone impersonating an Authentic team member, please report it immediately by emailing peopleandculture@authentic.com.
Authentic conducts background checks for candidates who receive a conditional offer of employment, where permitted by law. Background checks are administered in accordance with applicable federal, state, and local laws and in a consistent, nondiscriminatory manner.
Authentic is an equal-opportunity employer and we value and embrace the diversity and inclusion of all Team Members. We do not discriminate on the basis of gender, gender identity, sexual orientation, race, national origin, disability, age, marital status, protected veteran status, or other legally protected status.
For individuals with disabilities or religious obligations who would like to request an accommodation, please contact talent@authentic.com
To access Authentic' s Privacy Policy, which contains information regarding data collected from job applicants and how we use it, please click here: https://authentic.com/pages/privacy-policy