Market Lead (Shanghai/ Beijing Based)
Overview
Our client is a premium European dairy business backed by a large, farmer-owned food group with strong international brands and proven category expertise. They bring category leadership, global brand strength, and proven international execution to support this build-out in China. This role drives high-intensity execution across distributors and channels, with a clear e-commerce priority, ensuring retail activation stays aligned, performance is rigorously tracked, and scalable market foundations are built with disciplined follow-through.
What you'll do
Responsible for driving strong e-commerce-led commercial execution and building a scalable market platform for China market
Drive day-to-day commercial execution with appointed distributors across retail and e-commerce.
Ensure strong sales fundamentals, including distribution, listings, quality of presence, and execution discipline.
Identify execution gaps, drive corrective actions, and build distributor capability through clear priorities and follow-up.
Lead and coordinate e-commerce execution, including campaigns, content quality, and platform optimisation.
Track performance and ROI using key KPIs, and share learnings and best practices with APAC and HQ teams.
Provide market insight through store and platform checks, structured reporting, and timely risk escalation.
What you'll need
Minimum 8 years’ experience in FMCG, with a primarily commercial and sales-led background
A strong execution mindset and a hands-on, get-things-done approach
Demonstrated experience managing distributors in China, with clear accountability and follow-through
Chinese national, with fluent business-level English
Comfortable working with international HQ stakeholders and within regional governance processes
Strong knowledge of China’s retail and e-commerce ecosystem, including agency management, ROI tracking, and performance metrics
Experience in dairy and or chilled food categories
Experience working with European or international brands
Strong brand sense, with the ability to translate brand strategy into high-quality in-market execution
Excellent negotiation and stakeholder management skills