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The Social Media & PR Specialist role at Nahc is an on-site position located in Hong Kong.

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Social Media & PR Specialist

NahcHong Kong9h ago

Figma

Our client is a fast-scaling, venture-backed technology firm operating within the digital assets and infrastructure space. With an established global footprint and several years of proven operations, the business is now entering a major growth phase as it expands into the retail market.

The company combines deep technical capabilities with a strong commercial vision, and is building out its brand presence globally as it scales.

They are seeking a candidate for a high-visibility role at the intersection of social media, community building, and public relations.

You will take ownership of the company’s external voice - shaping how the brand shows up across digital platforms, engaging directly with its community, and driving its PR narrative in a rapidly evolving market.

Working closely with senior leadership, you will have the autonomy to build and execute from the ground up, making this an ideal role for someone entrepreneurial, creative, and execution-focused.

What you will do:

Social Media & Community Growth:

Own and grow the company’s presence across key platforms (e.g. X, Telegram, with expansion to others)

Build, engage, and moderate online communities, ensuring consistent interaction and alignment with brand messaging

Develop and execute a structured content calendar tailored to each platform

Monitor trends, competitor activity, and audience sentiment, providing actionable insights

Public Relations & Brand Positioning:

Develop and manage relationships with media, newsletters, and industry influencers

Draft press releases, announcements, and thought leadership content

Identify and secure media opportunities, including interviews, podcasts, and partnerships

Help shape and maintain a consistent external narrative for the business

Content & Design:

Create visual and written content including graphics, banners, infographics, and social posts

Ensure consistency in branding across all channels

Support broader marketing initiatives with creative assets

Stakeholder Engagement (Preferred):

Represent the company in community calls, webinars, or live sessions

Support business development efforts through presentations and product storytelling

Refine messaging and materials based on audience feedback

What you will need:

Proven experience managing social media accounts and growing online communities

Strong copywriting ability across different formats and audiences

Working knowledge of design tools (e.g. Canva, Figma, Adobe Express or similar)

Experience in public relations, including media outreach and content development

Fluent in English with strong communication skills

Self-starter with the ability to operate independently in a fast-paced environment

Nice-to-haves:

Exposure to digital assets, fintech, or high-growth startup environments

Existing network within media, influencer, or Web3 ecosystems

Comfortable presenting to online audiences or hosting community sessions

Social Media & PR Specialist

What you will do:

What you will need:

Nice-to-haves:

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