Market Sales Manager

Cooperidge Consulting Firm is seeking a Market Sales Manager for a top Family-Run Wine & Spirits company covering the Connecticut and Western Massachusetts market.

This is a high-impact, field-based role designed for a proactive sales professional who excels at commercial delivery and trade marketing activation. You will be responsible for driving volume and distribution for a premium portfolio across both on-premise (restaurants/bars) and off-premise (retail/liquor stores) accounts. This role requires an entrepreneurial "self-starter" who is equally comfortable building high-level trade relationships and executing hands-on merchandising and consumer tastings in the field.

Job Responsibilities

• Portfolio Management: Direct the company’s brand presence across Connecticut and Western MA, ensuring visibility and growth in all account types.
• Route-to-Market Execution: Plan and implement strategic sales programs and market initiatives to optimize product distribution and reach.
• Merchandising & POS: Drive in-store presence through active merchandising, display building, and the strategic deployment of Point-of-Sale (POS) materials.
• Consumer Activation: Lead consumer-facing brand experiences, including professional product tastings and demonstrations to drive trial and conversion.
• Market Compliance: Conduct monthly field audits to monitor pricing, menu placement, and POS/display compliance across all assigned accounts.
• Relationship Management: Build and maintain deep-rooted trade relationships with key accounts and work closely with distributor partners to ensure operational excellence.
• Reporting & Feedback: Provide consistent field-level feedback and performance reporting to the regional leadership team.

Requirements

Education

• Bachelor’s degree in Marketing, Business, or a related field is preferred.

Experience

• Minimum of one (1) to two (2) years of experience in the Wine and Spirits industry is REQUIRED.
• Proven track record of managing multiple account types (On/Off Premise).
• Demonstrated experience in trade program implementation and field relationship management.

Certifications/Physical Requirements

• Valid driver’s license is required; ability to travel 4–5 days per week within the territory.
• Physical Ability: Must be able to lift up to 65 pounds (sample cases/displays) and stand/walk for extended periods.

Skills

• Strong interpersonal, leadership, and technical communication skills.
• Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint).
• Highly organized with superior time management and the ability to work independently.
• Stable career history with a hands-on, proactive approach to territory growth.

Benefits

• Comprehensive health, vision, and dental insurance plans
• Life insurance coverage
• 401(k) retirement plan with company matching contributions
• Paid time off including vacation, sick leave, and holidays
• Opportunities for career growth and advancement