Marketing and Brand Lead

About the Role

North Vector Dynamics is building technology that matters, and the world needs to know about it. We’re looking for a Marketing and Brand Lead to define how we show up: to customers, to partners, to government, and to the talent we’re trying to recruit. This is a mid-level role for a creative, driven operator who can own the full marketing function at a company where the stakes are real and the subject matter is genuinely complex. You don’t need to have spent your career in defence. You do need to be the kind of person who immerses themselves in an industry, learns its language, earns its respect, and communicates its ideas with clarity and conviction. This isn’t a role for someone who recycles templates and schedules posts on autopilot. You’ll be building the brand of a company that develops next-generation air defence systems, and every piece of content you put into the world needs to reflect that weight. You’ll own social media, events, brand consistency across all company materials, and the management of external creative partners, including videographers, designers, and other specialist consultants. If you’re energized by the challenge of making serious, technical work legible and compelling to a sophisticated audience: this role was written for you.

What You’ll Do

• Own the North Vector Dynamics brand end-to-end: developing and enforcing brand guidelines, ensuring consistency across all external and internal materials, and acting as the final word on how the company presents itself to the world.

• Lead social media strategy and execution across relevant platforms, producing content that speaks credibly to the defence, government, and technology communities we operate within.

• Plan, coordinate, and manage North Vector Dynamics’ presence at industry events, conferences, and exhibitions: from logistics and booth coordination through to pre- and post-event content strategy.

• Audit and maintain consistency across all company documents and collateral, including pitch decks, capability briefs, proposals, and internal templates, ensuring every touchpoint reflects the brand with precision.

• Manage relationships with external creative partners, including professional videographers, graphic designers, web developers, and other specialist consultants, briefing them effectively and holding them to a high standard.

• Develop compelling content across formats, including written copy, visual assets, video, and digital, that communicates our technology and mission to technical and non-technical audiences alike.

• Support the business development and government relations teams with marketing materials that strengthen our credibility and presence in key customer and partner conversations.

• Track and report on marketing performance, using data to refine strategy and prioritise effort across channels and initiatives.

• Contribute to website content and design, working with external web partners or internally to ensure our digital presence accurately reflects the company and our capabilities.

• Step into whatever the mission demands: this is a startup, and no two weeks will look the same.

What You Bring

Required

• 3–7 years of experience in a marketing, brand, or communications role, with a clear track record of owning the function rather than just contributing to it.

• Demonstrated ability to learn a complex, technical, or regulated industry quickly and communicate within it credibly. Prior experience in defence or government is an asset but not a requirement.

• Strong written communication skills: you can write sharp, clear copy that is appropriately tailored for a government briefing, a LinkedIn post, and a capability document, and you know the difference.

• Experience managing social media channels with a strategy behind them, including content planning, audience development, and performance analysis.

• Proven ability to manage external vendors and creative partners, including briefing, feedback, and quality control.

• A sharp eye for brand consistency and design quality: you notice when something is off and you know how to fix it.

• Comfort operating with significant autonomy in an unstructured environment, you set your own priorities, manage your own workload, and hold yourself accountable to outcomes.

Preferred

• Background in defence, aerospace, government, or another technical industry where subject matter credibility is a prerequisite for effective communication.

• Hands-on experience with graphic design tools such as Adobe Creative Suite or Figma, enough to produce or meaningfully direct high-quality visual assets.

• Familiarity with web design and content management, whether through direct experience or through effective direction of external partners.

• Experience planning and executing event presence for a company or organisation, including logistics, materials, and on-site coordination.

• Prior experience in a startup, scale-up, or emerging technology company where you’ve had to build marketing infrastructure from scratch.

• Post-secondary education in marketing, communications, journalism, design, or a related field.

Why North Vector Dynamics

• Real ownership from day one: you will be the person who defines how North Vector Dynamics is seen, and the brand you build will be foundational to how this company grows for years to come.

• We’re working on technology that matters at a national and global level, and every person on the team feels that weight and that purpose.

• A tight-knit, high-calibre team that moves fast, holds each other to a high standard, and doesn’t waste time on bureaucracy for its own sake.

• Competitive compensation and meaningful upside from joining an early-stage company at the forefront of the defence technology sector.

• On-site in Calgary, AB, a growing hub for tech and defence, with a culture built around resilience and getting things done.