Marketing and Communications Senior Specialist

About Toradex

Toradex is a global company strongly focused on engineering and technology and a leader in embedded computing. We provide hardware and software building blocks (System on Modules, carrier boards and our Torizon platform) to industrial, medical, automotive and IoT companies. Our products are used in demanding applications such as medical devices, industrial automation, smart agriculture, robotics and transportation.

Description

As a Marketing Specialist, you are responsible for building awareness, consistency and engagement across Toradex’s digital channels.

You will be responsible for the day-to-day execution of our content and social media presence, and ensure our messaging is clear, consistent and aligned across blog, newsletters and social platforms.

Responsibilities

Partner Marketing

• Coordinate marketing activities with our top partners like NXP, Texas Instruments, etc
• Engage in the creation of demos, website presence, webinars, event participation, etc

Social Media Management

• Own and manage Toradex’s social media channels (LinkedIn, YouTube and others as relevant).
• Plan, create and publish engaging posts that reflect our brand, products and ecosystem.
• Work closely with Product Marketing, Developer Relations and Partners to amplify key messages and launches.
• Monitor engagement and performance, and continuously optimize content based on insights.

Blog & Content Management

• Own the Toradex blog calendar and publishing process.
• Collaborate with internal teams (Product, Engineering, Marketing) to source and shape blog content.
• Edit and refine technical and non-technical content to ensure clarity, consistency and quality.
• Optimize content for readability, SEO and audience relevance.

Newsletter & Email Marketing

• Plan and execute Toradex newsletters and email campaigns.
• Curate content (blogs, product updates, events, partner news) into clear and compelling communications.
• Manage distribution lists and ensure timely, consistent communication cadence.
• Track performance (open rates, click-through rates, engagement) and continuously improve.

Content Coordination & Campaign Support

• Support integrated marketing campaigns by aligning content across blog, social and email.
• Ensure consistency in tone, messaging and timing across all channels.
• Coordinate content assets (images, videos, copy) with internal stakeholders.

Performance & Insights

• Track and report on key content and channel metrics.
• Provide regular insights on what is working and where to improve.
• Support a data-informed approach to content planning and execution.

Requirements

Must Have

• 5–7 years of B2B marketing experience, preferably in technology, electronics, or SaaS.
• Proven experience managing social media channels and publishing content regularly
• Strong written English and communication skills with attention to detail.
• Available to work Hybrid from Toradex Office in Campinas/SP.
• Experience managing blogs
• Ability to work cross-functionally with Product, Engineering and Marketing teams.
• Strong organizational skills and ability to manage multiple content streams.
• Knowledge or interest in learning about IoT/SaaS/Electronics

Nice to Have

• Experience in B2B technology, embedded systems or IoT markets.
• Experience with marketing tools (e.g. HubSpot, Google Analytics, social scheduling tools).
• Basic understanding of technical topics (Linux, containers, embedded systems).
• Experience working with designers or creating simple visual assets

What We Offer

• A global, agile, and collaborative corporate culture.
• Access to cutting-edge technologies and direct contact with highly skilled engineers.
• Freedom to propose ideas, shape processes, and make a real impact.
• Flexible work model and a modern, innovative environment.
• Concrete opportunities for personal and professional growth.
• Meal allowance (flash card)
• Health and dental care
• Flexible working hours
• Parking space
• Anniversary day off

Disclaimer: This is not a temporary role. It is a long-term, full-time opportunity.