Marketing and Reputation Manager
Who Are We?
We are Welltech — a global company with Ukrainian roots and a powerful mission: to move everybody to start and stay well for life. Today 25.5 million users have trusted Welltech to help them build healthy habits — a testament to the real value our innovative, engaging wellness solutions deliver every day. 🌍
With five hubs across Cyprus, Ukraine, Poland, Spain and the UK and a diverse, remote-friendly team of 700+ professionals, we continue to scale rapidly. Our innovative apps — Muscle Booster, Yoga-Go and WalkFit — empower millions to transform their lifestyles and unlock their personal wellness journeys.
Welltech is where your impact becomes real. And our values clearly attest to that: we grow together, we drive results, we lead by example and we are well-makers.
If this looks like you and you thrive in a fast-paced environment, you’ll fit right in at Welltech. Let’s build wellness for millions together.
The Role
We’re looking for a proactive Marketing and Reputation Manager to strengthen and protect the digital presence of our apps across key markets (US, UK, LATAM, EU).
You’ll shape how our brands are perceived online — driving positive sentiment, improving visibility, and building trust through strategic reputation management, EEAT initiatives, and cross-functional collaboration.
What You’ll Do
Monitor reviews, forums, social media, blogs, and search results to track brand sentiment and identify risks or opportunities
Develop and execute strategies to reduce negative sentiment and amplify positive brand perception
Respond to online feedback professionally and in a timely manner
Create user-driven content (case studies, testimonials, forum responses) to build trust and credibility
Strengthen EEAT (Expertise, Authoritativeness, Trustworthiness) signals through expert collaborations, authoritative mentions, and PR initiatives
Identify and submit apps for relevant industry awards
Own and manage digital reputation projects, including landing pages and reputation-focused initiatives
Partner with Product, Brand, Creative, and Social Media teams to ensure aligned messaging
Track and report on key metrics (sentiment, share of voice, trends) and provide actionable insights to app teams
Candidate journey
⭕️ Recruiter call --> ⭕️ Meet a team member --> ⭕️ Skills assessment--> ⭕️ Business case --> ⭕️ Meet the Leadership team
What We’re Looking For
Proven experience managing online reputation in competitive markets
Strong understanding of EEAT, branding, and digital PR principles
Experience with social listening tools and sentiment analysis platforms
Advanced English with excellent written communication skills
Analytical mindset with the ability to translate data into recommendations
Strong cross-functional collaboration skills
Ability to manage multiple priorities in a fast-paced environment
Nice to have:
Experience in fitness or wellness industries
Familiarity with Reddit and community-driven platforms
Understanding of cultural nuances across US, UK, LATAM, and EU markets
✨ Why You’ll Love Being Part of Welltech:
Grow Together: Join a culture that champions both personal and professional growth. Here, you’ll thrive as we learn, evolve, and succeed together.
Lead by Example: No matter your role, your leadership matters. Every team member is empowered to inspire and make an impact.
Results-Driven: We’re all about achieving meaningful outcomes. It’s not just about the effort, but the difference we make every day.
We Are Well-Makers: Be part of a movement that’s creating a healthier, happier world. Together, we make well-being a reality!
Check out some of our products
Muscle Booster — https://musclebooster.fitness/
Yoga-Go — https://yoga-go.io/
WalkFit - http://walkfit.pro