Marketing Assistant (Part-Time Contractor, 20 hours per week)
La Scuola International School seeks a proactive, organized, and creative Marketing Assistant to support the Director of Marketing in executing day-to-day marketing activities. This entry-level role provides broad exposure to school marketing operations and communications, with opportunities to build experience in digital and print content, web maintenance, project oversight, and production workflows.
The successful candidate will work collaboratively across departments to support both strategic and tactical initiatives that strengthen La Scuola’s visibility, community engagement, and brand impact. This position is ideal for someone passionate about education, storytelling, and operational excellence.
This position will support and implement the daily program in accordance with the policies and philosophy of La Scuola under the supervision and direction of the Director of Marketing and the Head of School.
Role & Responsibilities include but are not limited to:
Marketing Support
- Assist with the development and execution of marketing and communications plans
- Support writing, proofreading, updating, and formatting of content for publications, web, and internal communications
- Help track marketing performance metrics through GA4 and other tools
- Attend occasional after-hours events such as school fairs
Website Management
- Regularly maintain and update website content using WordPress
- Ensure accuracy, usability, and brand alignment of web pages
- Support basic web content training and coordination of larger updates with vendors
Digital Marketing & Campaign Support
- Assist Director of Marketing with copy and work with designers to create supporting visual assets for paid digital campaigns, including Google Ads, Meta (Facebook and Instagram), and other digital advertising platforms, in alignment with La Scuola’s brand voice and messaging
- Assist in the planning, launch, and optimization of digital marketing campaigns supporting admissions, events, and institutional priorities
- Coordinate with external vendors and consultants to produce materials, implement campaigns, manage timelines, and ensure accurate execution across platforms
- Support campaign tracking and performance monitoring, including reviewing key metrics such as impressions, click-through rates, conversions, and spend pacing
- Assist in assessing campaign effectiveness during and post-campaign, compiling performance summaries and insights to inform future strategy and optimization
- Maintain organized records of campaign assets, results, and learnings to support reporting and continuous improvement
Design & Production
- Assist with layout and light design tasks using Adobe Creative Suite (InDesign, Photoshop, Illustrator) or comparable design tools to create materials including banners, flyers, postcards, and social media materials.
- Coordinate print and digital production processes, from file preparation to vendor communication
- Ensure brand standards are applied consistently across deliverables
Project Coordination
- Track project timelines, approvals, and deliverables across multiple initiatives
- Organize and manage marketing assets and documentation
- Provide logistical support for photography, video, and on-campus events
Qualifications
Required
- Strong written and verbal communication skills
- Solid organizational skills and ability to manage concurrent tasks
- Familiarity with WordPress website editing and basic web principles
- Graphic design competency
- Experience with Adobe Creative Suite or equivalent design/layout software
- Capacity for both independent work and collaborative problem-solving
- Availability for some on-site work in San Francisco (position not open to non-local candidates)
Preferred Qualifications, Skills, Knowledge & Abilities
- Familiarity with Italian and/or Spanish languages (a big plus!)
- Prior experience in education or nonprofit communications
- Experience with print and digital production workflows
- Knowledge of digital marketing platforms and analytics
- Background in project management or marketing operations
- Ability to travel to La Scuola’s East Palo Alto campus for infrequent events
Additional Information
Start date: Immediately
Salary: $24–$30/hour dependent on experience.
How to Apply: Refer to the Employment Opportunities within and apply online. Please include a cover letter sharing your background and interest and your résumé (translated into English) as a first step. Applicants should be prepared to share three professional references.
Final candidates will need to pass both Criminal Justice Department and Federal Bureau of Investigation Fingerprint Clearance and a physical exam, and provide a recent copy of a negative TB test and other immunization records.