Marketing Associate
You. Better. With Alan.
Alan is building a vertically integrated health partner that unites insurance and smart healthcare delivery into one seamless system. Our vision is to make prevention the new norm of care for all.
Our mission: Help people live in good health to 100 while helping employers feel proud, turning health benefits from a cost centre into their most valuable investment.
By connecting all aspects of care (private, public, and direct to consumer) we create the most member-centric healthcare experience, reducing claims costs while generating new monetization opportunities.
We partner with tens of thousands of companies across France 🇫🇷, Spain 🇪🇸, Belgium 🇧🇪, and Canada 🇨🇦, serving over a million members.
How we work: our Leadership Principles
Mission is the Boss — We think long-term and are methodical optimists who take risks, seeking our mission's success above all else.
Distributed Ownership — Accountable enlightened despots: everyone owns their decisions and results.
Radical Transparency — All information is accessible and written-first, so everyone can make the best decisions asynchronously.
Always Growing — Direct, positive, and caring feedback, combined with self-growth ownership.
⭐️ Alan growing presence in Canada ⭐️
Alan is building its presence in Canada. We are hiring a Marketing Associate to take ownership of the day-to-day marketing execution that keeps the brand visible, consistent, and our success measurable.
You will work closely with the Head of Marketing and Growth. You'll contribute to set directions, priorities, as well as the narrative. You will bring life to contents, campaigns and events.
If you’re excited by the idea of building something early and growing with it as the company scales: this role is made for you!
⭐️ The Marketing Associate role ⭐️
You will have 3 main missions:
1/ Digital content creation
You will be responsible for keeping Alan visible week to week by:
Maintaining a publishing cadence across our digital and social channels
Exploring and testing new formats or channels
Writing posts, short narratives, emails, and simple page copy
Building content from inputs such as events, announcements, partnerships, and internal work
Adapting global content for a Canadian audience
What success looks like: regular, on-brand output that improves over time because you are learning from engagement and applying those insights back into the work.
2/ Inbound generation
You will be responsible for the day-to-day operation of inbound activity by:
Updating landing pages and website content tied to campaigns
Running and maintaining warm retargeting and basic paid search campaigns
Setting up and maintaining UTMs and tagging
Producing simple, consistent performance reporting
Making sure campaigns are refreshed, reviewed, and iterated on a regular cadence
What success looks like: campaigns that are live, tracked correctly, reviewed regularly, and producing clear signals that inform what we do next. You will develop an informed point of view on what’s working and what’s not, and bring that into regular reviews.
3/ Events management
The focus here is on supporting repeatable event formats and making sure their impact extends beyond the room. You will support events by:
Coordinating logistics, timelines, and materials
Building registration pages and follow-up communications
Ensuring events are followed by clear digital touch points
Turning events into content where relevant
What success looks like: events that are well supported operationally and consistently translated into digital, content, and inbound inputs that can be reused over time.
⭐️ If you have some of the following, you may be a great fit ⭐️
You have a first hands-on experience running digital or inbound campaigns
You have a passion for Marketing
You are comfortable working with tracking, UTMs, and basic reporting
You are able to deliver high quality written asset in a consistent manner
You can manage several streams of work at the same time
You are accountable for your work and like to clarify topics
You are curious, thoughtful, and interested in growing your scope over time
We care more about your ability to operate, learn, and improve systems than a specific number of years of experience.
🙌 Perks & Benefits
Competitive salary + equity (grid level A0-B0 here)
Please note that this role compensation model is made of a base salary + Equity (learn more)
Monthly TTC Pass
Generous employer matching program for your RRSP
Delightful healthcare insurance: great benefits through Alan’s Canada app!
In office: amazing office space with free lunch, right in the heart of the financial district (King & Yonge) to work closely and collaboratively with your colleagues 4-5 days per week in-person!
Flexible leave policy: we trust Alaners to take the holidays they need, and no pre-approval is required.
Personal growth through coaching: At Alan, coaching isn't just a perk -it's core to who we are. Every Alaner is paired with a dedicated coach from day one, who helps maximize their impact, nurture engagement, and navigate Alan's values to develop their full potential.Learn more about our coaching culture.
Important note: we hire people, not roles.
If you're excited about this opportunity but don't check every box, we'd love to hear from you. Everyone, no matter how underrepresented, should feel free to apply as it can only bring learnings or success.
If you identify yourself as a woman: Did you know that research shows women often apply only when meeting 100% of requirements?
Remember, this is just a guide, not a checklist.
We'll be thrilled to receive your application!
🔖 Check out our About Alan and Career pages, as well as our Medium, blog and Glassdoor page for more info.