Marketing Associate (Influencers & Brand Activations)
CASETiFY is seeking a creative and proactive Marketing Associate to join our Korea team. Reporting to the Senior Marketing Manager, you will be responsible for the day-to-day execution of our influencer program and providing hands-on support for offline brand activations. You will act as a bridge between our KR and HK headquarters, ensuring high-quality content production, seamless product seeding, and impactful event execution.
Job Description
- Influencer Execution: Execute day-to-day influencer operations, including identifying new creators on Instagram, YouTube, and TikTok, and managing the end-to-end seeding process.
- Offline Activations: Support the planning and on-site coordination of offline marketing events, such as flagship store activations and pop-up launches, including vendor communication and logistics.
- Performance Tracking: Track and analyze campaign performance using metrics like Reach, and Engagement, ROAS, providing weekly reports to optimize future strategies.
- Relationship Management: Nurture authentic, long-term relationships with influencers and talent agencies to ensure consistent brand advocacy.
- Market Intelligence: Stay at the forefront of lifestyle and social media trends, identifying competitive insights and "viral" opportunities for the brand.
- Cross-functional Support: Collaborate with Global / HQ teams on global campaign localized execution and administrative tasks related to influencer contracts and shipping.
Qualifications
- Education: Bachelor’s Degree in Marketing, Communications, or a related field.
- Experience: 1–2 years of experience in an influencer marketing role or at a PR agency. (Direct experience with consumer lifestyle/fashion brands is a plus).
- Skills: Proficiency in Google Workspace (Sheets/Slides) and familiar with social media analytics tools.
- Cultural Fit: Deep passion for Gen-Z trends, tech accessories, and the local influencer landscape.
- Language: Native Korean and business-level English (essential for communication with Hong Kong HQ).
- Mindset: A "can-do" attitude with the ability to handle high-pressure event environments and fast-paced campaign cycles.