Senior Influencer Marketing Associate, Travel - Korea market focus

Purpose of Position

• We are seeking a Senior Influencer Marketing Associate to join our CASETiFY Travel team. As the ideal candidate, you will hit the ground running, thrive in a fast-paced environment, and be meticulous in your attention to detail. You are a self-starter and team player with the ability to quickly identify areas for improvement, creating procedures that increase efficiency, scalability, and effectiveness. You have a proven track record of prospecting, negotiating, and closing partnerships to support and fulfill strategic objectives.
• Working closely with the Brand Director and Marketing Manager, you will execute the day-to-day operations of our influencer program, encompassing product seeding, relationship management, and campaign tracking. You will collaborate with the functional teams to grow CASETiFY through influencer marketing, with a particular emphasis on the US, JP, and KR markets. Your success will be measured by your ability to elevate the brand's aesthetic credibility and amplify our key campaigns through high-quality UGC & influencer content.

Job Description

• Execute influencer strategies that prioritize aesthetic credibility and style through KR influencers, especially on  Instagram & TikTok.
• Track and analyze influencer marketing performance, using a test-and-learn approach to achieve success and gather valuable insights.
• Identify and expand the pool of influencers across various genres on YouTube, Instagram, TikTok, and other relevant social media and online platforms.
• Collaborate closely with different teams to implement effective influencer marketing strategies for CASETiFY Travel.
• Support the marketing team in boosting brand awareness and loyalty through organic seeding.
• Build deep, mutually beneficial relationships and establish new connections within the influencer community. Manage negotiations (including legal/contractual requirements for paid campaigns) and ensure all deliverables meet the high creative standards aligned with brand equity. 
• Stay informed on industry trends and offer competitive insights into how other lifestyle brands engage with influencers.
• Key Performance Metrics:
  • EMV, UGC volume, ER, follower gain 
  • CPM & CPE (for paid campaign) 

Requirement

• 2-4 years of hands-on experience in influencer or VIP/celebrity seeding, preferably for a fashion, luxury, or lifestyle brand known for strong aesthetic direction.
• Bachelor's Degree in Marketing, Communications, PR, Advertising, or related field.
• Strong understanding and ability to identify micro-communities and aesthetic trends across the US/KR and global English-speaking markets (especially among the Gen Z and Millennial Creative Traveler segment).
• Fluency in written and spoken English and Korean.
• Proficiency in Microsoft Office and Google Workspace.
• Proven ability to manage multiple priorities in a fast-paced environment.
• Self-motivated with the ability to work independently and as part of a team.
• Strong communication and interpersonal skills, capable of engaging with partners, influencers, and internal stakeholders at all levels of the organization.
• Stay on top of the latest lifestyle trends and develop a passion for influencers and social media.
• Candidates with less experience will be considered for the Associate position.