Marketing Content Strategist (m/f/d)

We are Workerbase – building an AI platform that digitizes manual manufacturing processes for global brands like Porsche, Siemens, and Bosch. As demand grows, so does the need for content that actually moves buyers - not just content that looks good.

We’re looking for someone who thinks about content as a system, not a deliverable. Someone who understands where content lives, why it exists, and how it moves people from first touch to decision - and who uses AI to scale that impact.

If you’re excited about storytelling, strategy, and building content at the edge of technology, keep reading 👇

⭐ What makes this role so exciting:

Content ≠ writing ✍️

• This is not a classic content writer role. Your focus is content engineering: designing, structuring, and placing content so it drives real business outcomes across the buyer journey.

Work close to revenue 💰

• You’ll create content that directly supports sales - landing pages, sales enablement, customer stories, webinars, and event formats - and see the impact of your work quickly.

AI-first content creation 🤖

• We expect you to use AI as a core tool, not a gimmick. You’ll leverage AI to create, adapt, and repurpose content at scale while keeping quality and narrative consistency high.

Strategic ownership 🚀

• You won’t just produce content. You’ll decide what content is needed, where it should live, and how it should be reused across channels and funnel stages.

🪄 What we will trust you with is:

• Design and execute a content strategy across the buyer journey (awareness → consideration → decision).

• Create and optimize content for:

  • Landing pages

  • Sales enablement (decks, one-pagers, narratives)

  • Webinars and breakfast events

  • Customer stories and case studies

  • Content offers and campaigns

• Use AI tools to scale content creation, adaptation, and repurposing.

• Turn existing materials (sales calls, decks, workshops, product insights) into high-impact content.

• Work closely with sales to understand real customer objections, language, and decision drivers.

• Continuously test, iterate, and improve how content supports pipeline and revenue.

🤝 We want YOU because:

• Have 2+ years of experience in B2B content, product marketing, or content strategy (not fresh out of university).

• Have worked in a startup or scale-up environment and are comfortable with ambiguity.

• Think in stories and systems, not just single pieces of content.

• Are confident using AI tools to create content faster, smarter, and at scale.

• Understand that good content is about placement, timing, and context - not volume.

• Enjoy collaborating closely with sales, marketing, and product teams.

• Are based in Munich (or willing to relocate) and value in-person collaboration.

Bonus (nice to have):

• Exposure to manufacturing, industrial tech, or complex B2B products.

• Experience repurposing content across formats and channels.

🎁 Some more cool things WORKERBASE can offer you:

• The unique opportunity to drive a revolution in the manufacturing industry at Fortune 500 clients

• Great responsibility right from the start and the opportunity to shape where our business is going

• Growing team with diverse backgrounds to work with and learn from

• Flexible and hybrid work environment

• Jobrad 

• Wellpass

• Competitive compensations 

• Learning & Development Budget

• Cool central office in Munich and legendary company events

• Employee Stock Options to participate in the company’s success