Marketing Executive

LUXASIA is the leading beauty omnichannel distribution platform of Asia Pacific that has successfully enabled brand growth for more than 120 luxury beauty brands. Our integrated brand-building capabilities include luxury retail, online commerce, consumer marketing, and supply chain management. At the core of our business is a diverse and dynamic #OneTeam of 2000 talents which shapes the face of luxury beauty, and delight consumers daily across our growing footprint of 15 markets. Come join us now.

Marketing activities: 

• Planning, conducting directly or through agency, monitoring and evaluating digital advertising campaigns. 
• Coordinating with the brand department to propose and implement a digital campaign. 
• Monitoring market trends, research customer’s behavior on online & mobile in order to adjust the plan. 
• Contributing creative ideas, online marketing plans. 
• Searching and refining information, editing articles related to fragrances, cosmetics, trends and events. 
• Researching competitors & market from online channels. 
• Analyzing and reporting on online marketing effectiveness. 

Event / Activation management: 

• Preparing, planning for new product launches, press conferences, sales programs. 
• Searching, working and negotiating with appropriate partners to ensure budget and quality for events. 
• Checking the quality of the finished product before and on the day of the event to ensure that all equipment and shelves meet the standards. 
• To in-charge project related to VM and Counters. 
• Develop strategies to find external customer databases from partners to extend current customer base. 
• Coordinate with all departments to ensure its effectiveness and maximizing outcome. 
• Find new business development opportunities for company including corporate partnership & sponsorships.  

 Social management: 

• Creating, updating content, posting articles (images, videos, status, notes, etc) for fanpage and other online marketing tools. 
• Contacting KOLs, Beauty Blogger and Press for new product launch events. 
• Deploying other tasks assigned from direct manager. 
• Managing the budget of the channels as planned. 

Stock Management & Reports: 

• Learning and assisting line manager to build forecast, follow stock management. 
• Based on the above tasks, build a daily, weekly, detailed task table. 

Requirements

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• Minimum 2 years of experience in marketing or brand-related roles; experience in the beauty, cosmetics, skincare, or FMCG industry is highly preferred.
• Strong interest in beauty trends, products, and consumer behavior.
• Experience in executing marketing activities such as product launches, promotions, events, and in-store activations.
• Understanding of brand management and ability to follow global brand guidelines from principals.
• Basic knowledge of digital marketing, social media, and media exposure (online and offline).

Benefits

As company's policy