Marketing Manager

LUXASIA is the leading and largest beauty omnichannel brand-builder of Asia Pacific. Since 1986, it has successfully enabled market entry and brand growth for more than 100 luxury beauty brands, the likes of Albion, Aveda, Bvlgari, Calvin Klein, Creed, Diptyque, Hermes, La Prairie, Maison Francis Kurkdjian, Montblanc, Rabanne, Ferragamo, and SK-II. LUXASIA has established Joint Ventures with the likes of LVMH Group, Revlon (for Elizabeth Arden), Puig, Shiseido, and Orveon (for Laura Mercier).  The Group's integrated brand-building capabilities include luxury retail, online commerce, consumer marketing & analytics, and supply chain management. LUXASIA is powered by a diverse and dynamic #OneTeam of 2700 talents across a growing footprint of 15 markets. 
 

Why Join Us 

At LUXASIA, we believe there is beauty within every talent – that is you.  

We grow you by building your competencies and unleashing your potential. We have curated a vast portfolio of over 100 luxury brands across Asia Pacific, and growing. Your work will enrich the lives of millions of consumers across the region. With us, you get to be an entrepreneur, running the business like it is your very own. We give you the autonomy but not without guidance and genuine care. We are a diverse and inclusive team that is courageously innovative. Together as #OneTeam, we celebrate differences, embrace change, explore new ideas, take risks, fail fast, and drive results. While challenges at work are inevitable, the journey promises to be fulfilling. 

With LUXASIA, an exciting career filled with robust professional growth awaits you. Isn’t that beautiful? 

Position Purpose

Marketing Manager is responsible for the communication and maintenance of global brand values, aligning market and brand strategies, providing a clear vision and position to the brand, and keeping track of business performance, opportunities and threats. The Marketing Manager also acts as the direct contact for all commercial and marketing activities with both retailers and the brand.

Main Roles and Responsibilities

Brand Strategy & Marketing Planning

• Plan, develop, and implement market-specific marketing strategies aligned with global brand objectives
• Build, manage, and monitor the marketing budget on a quarterly and annual basis, ensuring effective allocation of resources
• Demonstrate strong understanding of brand principles and consistently communicate brand values to all clients and retailers
  

Media, Communications & PR

• Work closely with regional, in-house, and external creative agencies to develop and execute marketing campaigns aligned with brand values
• Coordinate with cross-functional teams on planning, budgeting, and implementation of events, PR, and media activities
• Manage brand and PR events to build strong brand awareness, visibility, and positive business impact, contributing to market share growth
• Build and maintain strong relationships with Key Opinion Leaders (KOLs), media, and relevant stakeholders

Digital & Social Media Marketing

• Develop and execute marketing campaigns across social media platforms in line with brand strategy
• Analyze campaign performance, summarize key metrics, and deliver actionable insights through internal marketing reports
• Stay up to date with PR, digital, and social media trends, proactively identifying opportunities to drive brand growth

Performance Tracking & Investment Management

• Manage A&P budgets with clear investment plans, defined KPIs, and ROI measurement
• Evaluate campaign effectiveness using both quantitative and qualitative insights
• Provide regular performance updates and recommendations to optimize future initiatives

Requirements

• 5–10 years of experience in relevant areas. Preferably in beauty or FMCG.
• Excellent interpersonal, communication, and presentation skills.
• Highly independent, resourceful, and confident in decision-making.
• Strong brand strategy and marketing execution capabilities
• Solid understanding of PR, media, digital, and social marketing ecosystems
• Strong analytical skills with experience in KPI tracking and ROI evaluation

Do you have what it takes to succeed in a fast-paced and intense environment? Do you thrive on challenges? Do you want to bring innovative ideas to life? Are you keen to abandon the status quo, try new things, embrace failures as lessons, recover fast, yet always pursue excellence?

If so, you are the one we are looking for. JOIN US and let’s grow together.

Championing Diversity, equity and inclusion 

LUXASIA aspires to build a One Team of talents that reflects the diversity of the communities in our operating markets. LUXASIA is committed to providing equal employment opportunities to all individuals, regardless of their race, colour, religion, gender, sexual orientation, age, disability, nationality or ethnic origin, cultural background, social group, marital status, or any other characteristics as provided by law. 

To explore other careers opportunities, visit our careers page @ https://www.luxasia.com/careers/ . If you have a question for us, please drop us an email here.

We regret to inform you that only shortlisted candidates will be contacted. Thank you.

Recruitment Privacy Notice 

By proceeding with your application, you confirm that you have read LUXASIA's recruitment privacy notice [https://www.luxasia.com/recruitment-privacy-notice/] and consent to the LUXASIA group collecting, processing and disclosing your personal data for purposes specified in the notice.  

Note to staffing agencies

Please DO NOT contact LUXASIA’s employees or Talent & Excitement (T&E) team in an attempt to present candidates for our roles. LUXASIA has our own panel of appointed agencies that we work with. Any agency who is interested to work with us must obtain prior written approval from LUXASIA’s T&E team before you submit candidates’ resumes, and then only in conjunction with a valid fully executed contract for service and in response to a specific job opening. LUXASIA will not pay a fee to any Agency that does not have such agreement in place. Thank you for your understanding.