Marketing & Growth Lead

Senior Marketing & Growth Strategy Lead

Job Overview

Our UK-based client is preparing for the next phase of growth and is seeking a Senior Marketing & Strategy Lead to shape and own their long-term marketing direction. This is a future-focused hire designed to bring strategic clarity, commercial rigour, and scalable growth planning once day-to-day social media execution is firmly in place.

This role is ideal for a senior marketer who thrives in startup or scale-up environments, understands how to build marketing functions pragmatically, and can balance ambition with budget discipline. You’ll work closely with leadership and execution-level team members to ensure marketing activity directly supports product launches, revenue growth, and long-term business objectives.

Key Responsibilities

• Define and own the overall marketing and growth strategy aligned to business goals and product launches.
• Develop clear, actionable marketing roadmaps that can be executed by junior and mid-level marketers.
• Establish marketing priorities, channels, and KPIs with a strong focus on ROI and sustainable growth.
• Provide strategic oversight across brand, digital marketing, content, and campaign planning.
• Collaborate closely with founders and senior stakeholders to align marketing with commercial objectives.
• Build, mentor, and guide the marketing function as the business scales.
• Evaluate performance, optimise spend, and ensure marketing investment delivers measurable impact.
• Future-proof the marketing function by implementing scalable systems, processes, and frameworks.

Qualifications and Experience

• Proven experience in a senior marketing or growth leadership role, ideally within a startup or scale-up environment.
• Strong background in developing and executing end-to-end marketing strategies.
• Demonstrated experience building, leading, or restructuring a marketing function.
• Commercially minded with a clear understanding of budgets, ROI, and performance metrics.
• Ability to translate high-level strategy into practical execution plans for delivery teams.
• Confident working collaboratively with junior marketers and external partners.
• Strong analytical, planning, and communication skills.
• Access to a reliable laptop, stable internet connection, and a suitable home working environment.