Marketing Intern (Shenzhen)
Purpose of Position
- We are seeking a highly motivated and enthusiastic Marketing Intern to join our team and support the exciting launch of our new travel product category. This role will be crucial in building brand awareness and driving engagement through effective influencer marketing strategies. You'll play a key role in identifying and collaborating with Key Opinion Leaders (KOLs) to showcase our innovative new luggage line to a broad audience, actively managing the creation and execution of compelling content through these partnerships.
Job Description
- Researching and identifying relevant KOLs and influencers who align with our brand values and target audience for the new luggage category
- Initiating contact and building relationships with potential KOLs, effectively communicating our brand story and product offerings
- Coordinating product seeding and content liaison activities:
- Briefing KOLs on campaign objectives, brand messaging, and content guidelines
- Reviewing and providing feedback on KOL-generated content to ensure brand consistency, quality, and adherence to agreed-upon terms
- Managing content deliverables from KOLs, ensuring timely submission and adherence to specifications
- Facilitating the approval process for KOL content with internal stakeholders
- Maintain a detailed tracker of influencer outreach, engagement, and results
- Produce reports summarizing influencer campaign performance, including impressions, engagement, and ROI
- Collaborating with the broader marketing team to ensure consistent brand messaging and integrated campaign execution
- Coordinate the collection of creative copy from copywriters and translated materials from regional teams
- Provide support to the Creative and Marketing teams in the development and refinement of presentation decks
Requirement
- Currently pursuing or recently completed a Bachelor's degree in Marketing, Communications, Business, or a related field
- Prior internship experience in marketing is a plus
- A strong interest in marketing, social media, and influencer collaborations, with an eagerness to learn about content management and liaison
- Fluency in written and spoken English& Japanese
- Excellent written and verbal communication skills
- Proactive, eager to learn, and able to take initiative
- Ability to work effectively in a team environment