Marketing Lead - Realfi
Who are we?
IOG, is a technology company focused on Blockchain research and development. We are renowned for our scientific approach to blockchain development, emphasizing peer-reviewed research and formal methods to ensure security, scalability, and sustainability. Our projects include decentralized finance (DeFi), governance, and identity management, aiming to advance the capabilities and adoption of blockchain technology globally.
We invest in the unknown, applying our curiosity and desire for positive change to everything we do. By fueling creativity, innovation, and progress within our teams, our products and services are designed for people to be fearless, to be changemakers.
About RealFi:
RealFi is building the next generation of stablecoin infrastructure — a productive, yield-bearing stablecoin (USDr) backed by diversified, institutional-grade private credit.
While first launching on Cardano, RealFi is designed as a cross-chain yield layer, expanding to EVM ecosystems and later Solana, integrating directly with leading DeFi protocols, exchanges, and liquidity venues.
Our mission is to transform stablecoins from idle digital dollars into productive economic infrastructure — safely, transparently, and at scale.
Job Purpose
The Marketing Lead is responsible for defining, owning, and scaling RealFi’s market narrative, positioning, and credibility from pre-launch through long-term growth. This role serves as the strategic steward of the company’s external perception, ensuring RealFi is understood, trusted, and valued across all key stakeholders.
This is a senior marketing position focused on building durable trust, defining category leadership, strengthening capital market confidence, and establishing long-term brand equity. It is not a tactical growth or community-only role, but a mandate to shape how RealFi is positioned within the broader DeFi and financial ecosystem.
The Marketing Lead will drive how RealFi is perceived by DeFi power users, institutional investors, exchanges and ecosystem partners, as well as regulators, analysts, and the wider market, ensuring clarity, credibility, and consistency at every stage of the company’s evolution.
Requirements
Key Responsibilities
Narrative, Positioning & Category Definition
- Define and own the core protocol narrative, including positioning around productive stablecoins, private credit, and yield infrastructure.
- Translate complex concepts-risk layers, yield mechanics, and credit structures-into clear, accurate, and compelling messaging.
- Ensure narrative consistency across investor materials, website, product UX, and public communications.
Launch & Growth Marketing
- Lead marketing strategy and execution for major launches and expansions, including new chains, ecosystems, and integrations.
- Design launch plans that prioritise credibility, long-term capital formation, and sustainable usage over speculative activity.
- Partner closely with product, GTM, and capital markets teams to align messaging with real functionality and economic design.
Content & Thought Leadership
- Establish the protocol as a thought leader in productive stablecoins, tokenized private credit, and institutional DeFi.
- Own content strategy across long-form research, explainers, blogs, whitepapers, reports, and executive communications.
- Ensure all content reflects authority, precision, and signal-not noise.
Ecosystem & Partner Marketing
- Develop co-marketing strategies with protocols, exchanges, wallets, and infrastructure partners.
- Support GTM initiatives with co-launch campaigns and clear articulation of partner value propositions.
- Shape incentive narratives that are economically sound and usage-driven, avoiding shallow engagement mechanics.
Brand, Trust & Reputation Management
- Build and protect the brand as institutional-grade, risk-aware, transparent, and long-term oriented.
- Own crisis, risk, and corrective communications when required.
- Ensure marketing never over-promises on yield, timelines, or risk exposure.
Marketing Systems & Standards
- Define and maintain standards for messaging, tone of voice, and visual identity.
- Work selectively with agencies while keeping strategic ownership in-house.
- Influence future marketing capability build-out through scalable frameworks and practices.
Key Competencies
- Clear, persuasive communication
- Critical thinking and judgment in ambiguous environments
- High ownership and accountability
- Collaboration without authority across senior stakeholders
- Strategic narrative development
- Stakeholder influence across product, GTM, and capital markets
- Prioritisation of long-term value over short-term metrics
- Risk-aware decision-making
- Marketing complex financial and technical products
- Deep understanding of DeFi narratives and ecosystem dynamics
- Translating protocol mechanics into credible market positioning
- Long-form content development and editorial judgment
Specialist Skills
- Marketing of tokenized RWAs, private credit, or yield-generating financial infrastructure
- Supporting exchange listings and institutional product launches
- Ecosystem-specific GTM experience (EVM, Cardano, Solana)
- Executive-level messaging and thought leadership support
Management
As Leaders it is our responsibility to motivate, develop and progress our fellow team members. As a Leader there is a need to communicate openly with all members of your team, address any issues head on and not shy away from difficult conversations.
Empowering your team to provide the best results by organising clear processes and coordinating team efforts should be your top priority.
Please read our Management at IO Global document for more information on your duties and responsibilities as a leader at IOG
Education / Experience
- Bachelor’s degree in Marketing, Communications, Economics, Finance, or related field/topic.
- Advanced degree or professional training (preferred but not required).
- Equivalent practical experience considered.
- Tally 8–10+ years of experience in marketing within crypto, fintech, capital markets, or financial infrastructure.
- Proven experience marketing DeFi protocols, stablecoins, yield products, or financial platforms.
- Strong understanding of EVM ecosystems and how narratives propagate in DeFi.
- Demonstrated ability to market complex financial products with discipline and credibility.
- Experience supporting major launches, integrations, or exchange listings.
- Excellent written and verbal communication skills, particularly long-form and strategic content.
- Exposure to institutional crypto, RWAs, or private credit products (strong plus).
Benefits
- Flexible schedule
- Remote work
- Laptop reimbursement
- New starter package to buy hardware essentials (headphones, monitor, etc)
- Learning & Development opportunities