Marketing Manager (18-Month Maternity Leave Contract)

tentree is a lifestyle apparel company based out of Vancouver, Canada that plants ten trees for every item purchased. Our apparel is one of the most sustainable available today and we’re ranked as one of the top apparel brands as recognized by B Corp and Textile Exchange. Since our start in 2012, we have planted over 118 million trees around the world. By combining social and environmental consciousness with apparel, we empower our customers to have a direct impact on saving the planet through intentional purchasing.

Who are we looking for?

As the Marketing Manager at tentree, you will act as the voice of our customer, ensuring that our brand voice, actions, and strategies align with their lifestyle while simultaneously prioritizing brand discovery, customer growth and sales. You will create and execute marketing strategy, copywriting, creative project management, and lead our talented team of creatives. You will work cross-functionally, and very closely, with founders, department leads, and individual contributors to ensure priorities across both e-commerce and wholesale projects are delivered on time, on budget, and with clear goals and testing opportunities. We are looking for someone who thrives in ambiguity, can take a great idea mentioned in passing to a quick-turn marketing campaign, and is comfortable changing hats on a dime from day-to-day team management to strategic business priorities.

6 Month Goals

• Audit all customer touchpoints to identify outdated branding. Create and manage a prioritized refresh timeline to modernize the brand voice and customer journey while maintaining budget and workload.
• Establish a "Data-to-Creative" feedback loop by training the creative team to independently access and interpret performance metrics, ensuring data-driven insights directly inform all future design choices.
• Execute Fall/Winter 2026 and plan Spring/Summer 2027, delivering briefs, photoshoot requirements, and performance goals. Align strategies with consumer trends and lead the launch and integration of the loyalty program.

Key Responsibilities

Strategic Planning & Brand Growth

• Create annual, quarterly, and day-to-day marketing campaigns and priorities
• Proactively use marketing education and experience to shape business requirements, ensuring the Brand team is a driving force at the leadership table
• Identify brand collaborations, PR opportunities, or partnerships that offer new and creative activation opportunities to build brand awareness
• Identify, lead, and execute community activations to build brand awareness and advocacy in local markets, with retail partners, and in other locations as directed to support the wholesale team
• Take on influencer relation opportunities, focusing on free product seeding to grow organic storytelling and product placement on third-party channels
• Conduct market research to keep the broader team and leadership aware of strategic consumer shifts in spending, lifestyles, and the consumer economy to recommend trends for current and future opportunities

Campaign Management & Creative Execution

• Manage assigned brand and product campaigns from start to finish—including gathering requirements, developing briefs, executing launches, and overseeing budgets, timelines, and approvals
• Write thorough briefs to inspire creativity and ensure precise execution aligned with goals
• Work directly with the Content team on location and art direction; provide the Design Lead with all necessary campaign output to ensure every asset is effective and stays within budget
• Develop copywriting and content approaches for email, ads, social, and print for assigned campaigns, working alongside the creative team and channel owners
• Bring energy to projects from kick-start meetings to campaign wrap-ups to ensure they come to life on time and as planned
• Work with HR to assist in creating marketing collateral for team celebrations and events to ensure internal brand stewardship

Operational Oversight & Performance Excellence

• Mentor and lead the Creative team, managing priorities and workloads, and serve as a "data translator,” coaching them on how to use data to inform their work
• Use data and analytics to track the performance of campaigns, assess effectiveness, and identify areas for improvement
• Create post-mortem analyses for campaigns, suggesting recommendations for future initiatives, and present findings to Leadership and other stakeholders
• Monitor the pulse of inventory and e-commerce operations to identify strategic opportunities for high-impact advertising and promotional campaigns
• Manage the assigned budget, negotiate contracts, and work closely with external partners and vendors to ensure seamless activations

Requirements

Professional Requirements:

• 5+ years of brand marketing experience, preferably within the apparel sector or with mission-driven brands; Bachelor’s degree in Marketing or Communications preferred
• Proven ability to lead campaigns from strategy and brief creation through to execution, launch, and post-mortem performance reviews
• Strong knowledge of the creative process, including photoshoot direction and working knowledge of design softwares; ability to manage graphic designers and writers to produce effective content
• Deep understanding of the unique opportunities within both e-commerce and wholesale, with a pulse on consumer trends across paid ads, consumer channels, and social media
• Demonstrated experience tracking and interpreting campaign analytics to assign KPIs and provide actionable recommendations that improve ROAS and outcomes
• An entrepreneurial "start-up" mindset with the ability to work cross-functionally and act as a strategic voice at the leadership table
• Highly organized and adaptable, with the ability to manage multiple priorities and budgets within a fast-paced, evolving environment

Personal Strengths:

• Exceptional attention to detail in planning and organizing multiple projects, with the ability to see the "big picture" and understand how individual tasks and seemingly-small decisions affect business goals
• Comfortable working "in the trenches" with founders; possesses the confidence to challenge assumptions and the strong writing/communication skills to collaborate across all teams
• A self-motivated, curious learner who embraces challenges, stays open to feedback, and is comfortable stepping outside comfort zones to drive meaningful change
• Strong critical thinking skills used to innovate and optimize processes, including a desire to leverage AI best practices to streamline workflows
• A team-oriented mindset with high self-awareness and the ability to build effective, professional relationships across a broad spectrum of internal stakeholders

Benefits

At tentree, we offer a total rewards package that supports your wellbeing, growth and everyday life. 

Alongside a competitive salary, you can expect:

• A variety of time off programs including vacation, sick days and office closures
• Extended Health Benefits & HSA/LSA top ups
• Training and development opportunities
• Employee discounts on tentree products
• A spacious East Vancouver HQ
• A hybrid schedule with three in-office days per week (Tues-Thurs)

A typical hiring range for this position is $75,000 - $90,000 CAD per year with the final salary offer based on your qualifications, job-related skills, and relevant experience.

tentree is proud to be a certified inspiring workplace and an equal opportunity employer. We’re committed to building a team that brings varied backgrounds, perspectives and strengths to the table. All employment decisions are made based on qualifications, merit, and business needs.