Marketing Manager
David Kennedy Recruitment is working with a digital services company providing B2B services including marketing, technology, analytics, and operational support to international brands. They are looking to hire a Marketing Manager for their offices in Limassol, Cyprus.
Position: Marketing Manager
Location: Limassol, Cyprus
Work model: on-site, 100%
Employment type: full-time.
Duties & Responsibilities
Lead multi-channel marketing campaigns across SEO, PPC (Google Ads, affiliates), social media, email, and SMS
Analyze and optimizes key metrics including CAC, LTV, ROI, and churn using tools such as GA, Amplitude, and Tableau
Manage monthly marketing budgets up to $500K and ensures efficient allocation across channels
Oversee content strategy, A/B testing initiatives, and promotional activities in line with regulatory requirements
Manage a team of 5-10 marketing specialists
Collaborate with Product, CRM, and Development teams to improve acquisition and retention strategies
Coordinate with internal marketing and analytics teams as well as external stakeholders including Payments, Risk, CRM, and Compliance
Monitor performance across key markets including EU, LATAM, and Asia and provides actionable insights.
Requirements
Native / fluent in English, both verbal and written
2+ years of experience in iGaming and performance marketing
Proven success in scaling to 50K+ monthly depositors
Brings an existing portfolio of active affiliates
Strong knowledge of tools such as AppsFlyer or Adjust and Braze or Klaviyo
Data-driven mindset with strong analytical capabilities
Previous experience in managining / supervising marketing teams will be considered as an advantage
Has affiliate network experience considered an advantage.
Benefits
Competitive salary and performance-based bonus
Sports benefit for wellbeing
Free daily lunch
Provides 6 days of paid sick leave, as well as 4 personal days per year
Access to industry events and conferences
Supportive and collaborative team environment
And many others!!!