Marketing Manager
We are seeking a hands-on Marketing Manager to build, manage, and scale our inbound and outbound lead generation engine. This role is responsible for generating a qualified sales pipeline through a strategic mix of outbound automation, intent data, event marketing, paid retargeting, and lifecycle nurturing.
This is a revenue-driven marketing role focused on measurable pipeline growth rather than brand awareness or content-only initiatives. The Marketing Manager will work cross-functionally with sales, marketing leadership, and external content partners to drive demand programs that directly impact revenue.
- Develop and scale outbound demand generation systems using tools such as PhantomBuster, Clay, LinkedIn Sales Navigator, or similar platforms
- Define and refine Ideal Customer Profile (ICP), segmentation strategies, and targeted prospect lists
- Design, test, and optimize outbound workflows that move prospects from cold outreach to sales-ready opportunities
- Experiment with messaging, value propositions, hooks, and offers across outbound channels
- Collaborate with sales teams to ensure effective lead handoff and continuous feedback loops
- Capture, manage, and convert inbound demand from website traffic, campaigns, and marketing events
- Leverage intent data tools (e.g., Leadfeeder or equivalent) to identify high-intent accounts
- Develop automated outbound follow-up strategies triggered by inbound engagement signals
- Optimize conversion pathways across the funnel from visitor to lead to marketing-qualified lead (MQL)
- Plan, launch, and promote LinkedIn events, webinars, and virtual engagement programs
- Design and implement pre-event and post-event nurture sequences
- Support lead warming and engagement prior to sales outreach
- Repurpose event insights and engagement data into outbound messaging strategies and retargeting campaigns
- Manage and optimize LinkedIn retargeting campaigns
- Build, segment, and maintain retargeting audiences including website visitors, engagement audiences, and existing leads
- Align paid media strategies to funnel stages (TOFU, MOFU, BOFU)
- Partner with content resources to develop effective ad copy and conversion-focused landing pages
- Partner with the Marketing Director to define content requirements that support demand generation objectives
- Provide direction and briefs to internal content teams, agencies, or freelancers
- Translate outbound campaign insights into inbound content themes
- Ensure all content initiatives prioritize conversion and pipeline performance
- Own and track key demand generation KPIs including leads, MQLs, SQLs, and pipeline contribution
- Design and execute ongoing experimentation to improve conversion rates and lead volume
- Deliver performance reporting with actionable insights and recommendations
- Continuously analyze and optimize funnel efficiency and campaign performance
Competencies
- Strong expertise in B2B growth marketing strategies
- Deep knowledge of outbound automation, prospecting, and enrichment technologies
- Advanced understanding of inbound marketing funnels and lifecycle nurturing programs
- Strong analytical and data-driven decision-making skills
- Excellent cross-functional collaboration and stakeholder communication skills
- Results-oriented mindset with strong accountability for pipeline and revenue outcomes
- Strong copywriting and messaging development capabilities across multiple channels
- Ability to manage multiple campaigns and priorities in a fast-paced environment
Requirements
- Minimum of 5+ years of experience in B2B demand generation, growth marketing, or related field
- Demonstrated success building and scaling outbound lead generation programs
- Hands-on experience with marketing automation and enrichment platforms such as PhantomBuster, Clay, or similar tools
- Proven experience leveraging intent data and inbound demand capture strategies
- Experience collaborating closely with sales teams to improve lead quality and conversion
- Strong ability to analyze performance data, test strategies, and optimize marketing outcomes
- Excellent written communication and copywriting skills across social media, email campaigns, press releases, and marketing assets