Marketing Manager - B2B

Marketing Manager (B2B)

Location: LATAM
Salary: USD $3,500–$4,500 / month

About the Company

Our client is a leading supplier of metal-bending machinery and automated equipment for the sheet metal industry. They serve a diverse range of industrial customers with highly customized solutions and are entering a major growth phase—modernizing operations and customer engagement through advanced, low-code technology.

This is an opportunity to take on a strategic, hands-on marketing role where you’ll shape the marketing function, drive growth, and make a measurable impact.

Role Overview

We are seeking a dynamic, hands-on Marketing Manager who can both design high-level marketing strategy and execute day-to-day initiatives in a fast-paced B2B environment. You’ll collaborate closely with leadership and sales—especially the VP of Sales—to drive lead generation, strengthen brand positioning, and support revenue growth.

This role is ideal for someone who excels in performance marketing, enjoys building processes, and thrives in a high-accountability environment.

Key Responsibilities

• Develop and implement comprehensive B2B marketing strategies focused on lead generation, branding, and pipeline growth

• Manage and optimize paid advertising campaigns (Google Ads, LinkedIn) with a focus on ROI

• Lead SEO, content/copywriting, and account-based marketing initiatives

• Partner with the sales team on lead attribution, CRM workflows, and revenue tracking

• Evaluate and manage external marketing agency partners, with potential to build and lead an internal team

• Use tools like Figma for design needs and coordinate with design contributors

• (Bonus) Plan and execute participation in 2–3 trade shows annually
  

Requirements

• 5+ years of B2B marketing experience (industrial/technical sectors strongly preferred)

• Proven ability to set strategy and execute hands-on marketing projects

• Expertise in paid ads, SEO, and strong copywriting

• Leadership skills with the ability to collaborate effectively with senior management

• Experience with or within a marketing agency is a plus, but must have in-house leadership capability

• Familiarity with Figma and digital design workflows

• Excellent communication skills and ability to thrive in a high-performance environment

• Experience with trade show or event management is a plus

• True B2B background required