Marketing Manager, Content & Community
About Abby Care
Making family care possible. At Abby Care, we are tackling one of the most important and unsolved challenges of our time: family caregiving.
Over 50 million Americans are family caregivers for loved ones without pay, tools, or support. Our mission is clear and ambitious: to train and employ family caregivers so they can get paid for the care they already provide at home.
Abby Care is building a tech-powered, family-first care platform to efficiently deliver care, improve health outcomes, and provide the best-in-class experience nationwide.
We are rapidly expanding our mission and looking for passionate team members to join. Abby Care has partnered with leading insurance plans, healthcare providers, and community organizations. We’re supported by top, mission-driven VCs to empower families throughout the country.
Role Overview
We’re hiring a Marketing Manager, Content & Community to own Abby Care’s voice across social, blog, and community channels - and turn that into measurable growth.
This role combines editorial strategy, social content, and light community management. You’ll decide what we talk about each week, work with creators to produce it, and use data to double down on what actually helps families and drives growth.
If you’re a storyteller who can think like a growth marketer, this role gives you a lot of runway.
What You’ll Do
Own the content strategy and calendar: define weekly themes that align with business priorities (e.g., “How to get paid as a parent caregiver in Colorado”)
Turn themes into multi-format content: short-form video scripts, social posts, basic blog posts, and email/newsletter content
Lead and mentor part-time creators (and freelancers as needed): give clear briefs, feedback, and direction for TikTok, IG, and Facebook
Make content data-driven: review performance each week, identify what resonates, and evolve the strategy based on real numbers
Collaborate with Paid Media to identify organic hits that should be turned into ads (and vice versa)
Partner with Lifecycle to feed content into nurture and win-back campaigns
Build the early foundation for community-led growth:
Identify and nurture relationships with caregivers, influencers, and nonprofits
Coordinate digital events (webinars, Q&As) and simple co-marketing campaigns
What You’ll Bring
5+ years in content, social, or community marketing (ideally with at least 2–3 years owning a content program, not just posting)
Strong experience creating or leading short-form video and social content (TikTok, Reels, Shorts, etc.)
Ability to break down complex, stressful topics (Medicaid, benefits, caregiving) into clear, empathetic stories
Comfort with metrics: you know how to look at reach, engagement, CTR, sign-ups, and make real decisions
Experience working with creators and/or agencies; you know how to give feedback and keep a bar for quality
Empathy and respect for the lived experience of parents and caregivers
Nice to Have
Direct experience marketing to parents, caregivers, or healthcare audiences
Basic SEO and blog experience (topic research, briefs, editing)
Experience with influencer programs or grassroots community building
Our Values
Families First
Redefining healthcare starts with how we treat the parents and children we serve. We go above and beyond for every family, building strong, lasting relationships. We continually ask ourselves, “Would we want this for our own families?”Urgency with Precision
Millions of families are waiting for care, and they cannot wait, therefore this is not your typical 9 to 5 job. We match their urgency with our own, delivering exceptional care without compromise. Here, speed and excellence go hand in hand.Relentlessly Resourceful
As an ambitious startup, we adapt quickly and make the most of limited time and resources. We solve challenges with creativity to deliver results without unnecessary complexity.Purpose with Positivity
We take our mission seriously while never losing sight of the people behind the work. Respect, kindness, memes, and coffee make us stronger as a team and better for the families we serve.Driven to Redefine What’s Possible
We are here to make healthcare better, which means asking hard questions, challenging outdated systems, and finding smarter, more compassionate ways to deliver care.
Benefits:
Competitive compensation packages that reflect the value you bring. We reward our team for the impact of their work – full-time employees are eligible for an annual company performance bonus.
Comprehensive health coverage that works for you. We cover 90% of your premiums and 70% for your dependents, with multiple PPO plan options to choose from for medical, vision, dental, life, and short-term disability.
Generous paid time off. We provide policies that allow you to recharge along with 10 paid company holidays.
Team bonding. We love bringing our teams together. As a full-time employee, you’ll get to connect, collaborate, and have fun through team activities and our annual company retreat.
Financial savings benefits to support your future. We support your financial well-being with HSA contributions, optional FSA and commuter benefits, and full coverage of all 401(k) account fees (employer match not currently offered).
Paid parental leave to support your growing family. We provide paid leave, so you can focus on bonding and adjusting to life as your family grows.
We are an equal opportunity employer and welcome applicants from all backgrounds, consistent with applicable laws. Employment is contingent upon successful completion of a background check, satisfactory references, and any required documentation.