Marketing Manager - Digital and CX
INEOS Automotive – Built For More
Since we started our journey to build a world class, no nonsense 4X4, we’ve come a long way. We’ve established INEOS Automotive as a serious contender in vehicle development and manufacturing. We’ve partnered with some of the biggest names in the automotive industry. We’ve made our way from vision to prototype. We’ve secured a world-class production facility and delivery team. We’ve delivered Grenadiers to customers all around the world. We’re building our double cab pick up, the Quartermaster.
People and Culture
Easy never changed anything. Not in manufacturing, science, engineering or energy – and certainly not elite sport. At INEOS we tackle every challenge head-on, and we help extraordinary athletes achieve extraordinary things. When it comes to making positive change, we know nothing gets done without grit, rigour and humour. Our Automotive team consist of around 1500 employees, 10 locations and 44 nationalities, we’re an international team working together to challenge the ordinary.
If this sounds like you, let’s talk.
Your role:
This new role is to set the global strategy for digital experience and CX approach, to ensure that we meet our prospects and customer expectations for an easy to use and effective website and CRM. The core purpose of the role is to continuously improve the effectiveness of the website in nurturing prospects, facilitating the prospects consideration journey and making it quick and easy to convert onsite (test drive leads, quotes, finance and contact a dealer)
Responsibilities include (but are not limited to):
- Digital experience strategy and evolution as the business continuously evolves
- CX global strategy and execution
- Website conversion performance
- Website health metrics, e.g., SEO, bounce rate, engagement
- Agency team partnership, briefing, delivery
- Email metrics, delivering automated messaging within the resource restraint
- Managing digital marketing lead
What we are looking for:
- Strong experience in digital website operations, optimisation and development with multi -market/language set-up
- CRM experience using enterprise level systems, development of sequential automated decision programs to nurture prospects and retain customers
- Pro-active, a self-starter that can drive progress and delivery with minimal supervision
- Strong knowledge and experience of global multi market website optimisation, authoring and development
- Proficiency in project management and the ability to prioritise effectively.
- Comfortable adapting to working at a fast pace and to shifting business dynamics and commercial priorities.
- Strong communication skills with an ability to build bridges between technical and non-technical staff.
- Ability to influence and guide stakeholders at all levels of seniority.
- Bachelor’s degree (desirable).
If the role sounds of interest and you want to learn more please apply.