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Marketing Manager (HubSpot Marketing Hub Pro Focus)

Dijital Team Colombo 1 day ago

marketing

The Marketing Manager is responsible for developing and executing strategic marketing initiatives that position the company as a leading systems integrator in Cyber Security, Enterprise Networking, Compute, and Storage solutions. This role will specifically oversee the implementation, optimization, and day-to-day management of HubSpot Marketing Hub Professional, ensuring that demand generation, account-based marketing (ABM), and sales enablement programs are delivered effectively.

Responsibilities

Develop and implement integrated marketing strategies aligned with business goals.

Lead the implementation and management of HubSpot Marketing Hub Professional, including:

CRM integration (likely to be Dynamics 365 Sales but also open to other options).

Landing pages on branded subdomains.

Nurture workflows and automated sequences.

Lead scoring (role, company size, engagement).

ABM dashboards, account engagement tracking, and alerts.

Build campaign reporting dashboards, including multi-touch attribution.

Manage Google Ads, LinkedIn Ads, and Meta Ads integrations within HubSpot.

Design and execute multi-channel campaigns to drive qualified leads.

Support Sales with personalized outreach templates, AI-assisted emails, and tracking in Outlook/M365.

Collaborate with vendors (Cisco, Check Point, CyberArk, SentinelOne, Claroty, HPE, etc.) to deliver joint marketing programs.

Manage MDF-funded campaigns and provide ROI reporting to vendors.

Deliver account-based marketing programs tailored to enterprise buying committees (CxO and technical stakeholders).

Manage the company’s digital presence, including consistent content generation and posting across the company website (e.g., case studies, solution briefs, refreshed web content) and corporate/leadership LinkedIn pages, ensuring alignment with brand messaging and campaign objectives.

Identify, plan, and manage events and activities to drive customer engagement, including webinars, industry conferences, and partner-led events.

Ensure compliance with relevant data privacy regulations (GDPR, CAN-SPAM, etc.) across marketing activities.

Own the marketing technology stack (HubSpot, integrations, chatbots, enrichment tools), ensuring data integrity, alignment with CRM, and adoption across teams.

Manage the marketing budget, ensuring efficient allocation of spend across advertising, events, content, and tools, with clear ROI reporting.

Develop and maintain customer case studies, testimonials, and reference programs to support enterprise sales.

Track campaign ROI, pipeline contribution, and provide regular performance reporting.

To be successful in this role, you will have:

Key Skills & Experience

5+ years marketing experience in IT solutions, systems integration, or technology vendors.

Proven experience managing HubSpot Marketing Hub Professional (or Enterprise) end-to-end.

HubSpot Certifications:

Marketing Software (mandatory).

Email Marketing, Inbound Marketing, and ABM (preferred).

Revenue Operations or Reporting (bonus).

Hands-on experience with:

CRM platforms and integration with HubSpot.

HubSpot workflows, lead scoring, and ABM dashboards.

Canva and Adobe Creative Cloud (asset creation, content design).

WordPress site and form integrations.

Digital advertising: Google Ads, LinkedIn Ads, Meta Ads.

Strong communication, copywriting, and stakeholder management skills.

Attributes & Competencies

Strategic thinker with a results-driven mindset.

Highly organized; able to manage multiple campaigns and deadlines.

Customer-focused, with an understanding of enterprise buying cycles.

Independent, proactive, and collaborative team player.

Performance Measures

Growth in HubSpot-sourced and influenced pipeline.

Successful setup and optimization of HubSpot Marketing Hub Professional.

Improved lead quality, scoring accuracy, and conversion rates.

Effective execution of vendor co-marketing programs.

Increased brand recognition and measurable digital engagement.

By applying for this role, your contact details will be securely stored in our candidate database. If you're not selected for this role, our Talent Acquisition Team may contact you regarding future opportunities that match your profile.Additionally, your email address will be automatically subscribed to our monthly newsletter, as well as special announcements such as upcoming webinars and events that we host. You may unsubscribe from these communications at any time by clicking the Unsubscribe link at the bottom of any of our emails.