Marketing Manager, Rep Growth & Engagement
Business & Role Overview:
RepRally is a VC-backed, technology startup based in New York City. At RepRally, we’re building the ecosystem for wholesale commerce. RepRally unites brands, sales reps, and distributors into one platform. Our company is scaling exponentially, and we’re hiring key personnel across our early engineering and commercial teams. While we intentionally keep a low profile, our nimble team consists of elite talent supported by leading vertical investors including Infinity Ventures, Indicator Ventures, Mu Ventures, and Clocktower Ventures.
We're seeking an elite individual contributor to join our Marketing team as a Marketing Manager, Rep Growth & Engagement. In this role, you will play a critical role in driving growth and engagement on the RepRally platform, specifically focusing on wholesale reps, stores, and underlying brands. You’ll work closely with cross-functional teams to develop targeted campaigns, optimize user engagement, and measure the effectiveness of marketing initiatives. This role is fully on-site in our Manhattan HQ.
Qualifications:
5+ years of experience in growth or performance marketing, with a proven track record in driving user acquisition and engagement in a B2B or marketplace environment.
Strong analytical skills with the ability to measure campaign success and ROI.
Experience with email and text marketing platforms focused on segmentation and personalization.
Demonstrated ability to drive growth and engagement through targeted marketing initiatives.
Experience in a startup or high-growth company is preferred.
Excellent project management and cross-functional collaboration skills.
Bachelor’s Degree in Marketing, Business, or a related field.
Key Responsibilities:
Campaign Development: Create and execute targeted marketing campaigns aimed at driving growth among rep partners and stores, as well as engagement with underlying brands. Ensure campaigns are data-driven and aligned with overall business goals.
User Engagement Initiatives: Design and implement initiatives to increase engagement from rep partners and stores, including A/B testing of bonuses, promotions, and other incentives. Focus on driving repeat usage and loyalty across the platform.
Segmentation & Personalization: Utilize user segmentation to tailor campaigns and promotions, ensuring personalized experiences for different user groups. Optimize engagement by delivering relevant content and offers to specific segments.
ROI Measurement & Optimization: Quantify the ROI of marketing campaigns by implementing robust tracking and analytics. Continuously refine strategies based on performance data to maximize growth and engagement outcomes.
Cross-Functional Collaboration: Work closely with Rep Growth & Success, and Brand Partnerships teams to align campaign strategies with product developments and business needs. Ensure cohesive messaging and user experience across all touchpoints.
Company Benefits:
Healthcare: We pay 99% of your medical, dental, and vision coverage.
Unlimited Paid Time Off.
Equity: You'll be contributing to the team's success, so you deserve a share in it. Every employee on our team gets an equity allocation.