Marketing Manager - Small and Medium Businesses
You. Better. With Alan.
Alan is building a vertically integrated health partner that unites insurance and smart healthcare delivery into one seamless system. Our vision is to make prevention the new norm of care for all.
Our mission: Help people live in good health to 100 while helping employers feel proud, turning health benefits from a cost centre into their most valuable investment.
By connecting all aspects of care (private, public, and direct to consumer) we create the most member-centric healthcare experience, reducing claims costs while generating new monetization opportunities.
We partner with tens of thousands of companies across France 🇫🇷, Spain 🇪🇸, Belgium 🇧🇪, and Canada 🇨🇦, serving over a million members.
How we work: our Leadership Principles
Mission is the Boss — We think long-term and are methodical optimists who take risks, seeking our mission's success above all else.
Distributed Ownership — Accountable enlightened despots: everyone owns their decisions and results.
Radical Transparency — All information is accessible and written-first, so everyone can make the best decisions asynchronously.
Always Growing — Direct, positive, and caring feedback, combined with self-growth ownership.
⭐️ The Marketing Manager SMB role ⭐️
Our Small and Medium Business (SMB) segment represents half of Alan's portfolio. You'll own the complete engagement and retention strategy for thousands of companies: from first engagement through renewal.
This role combines strategic ownership with hands-on execution. You'll define the segment strategy, build scalable email programs, and drive measurable impact on engagement, product adoption, and churn reduction.
Key responsibilities
Strategic planning
Strategy: define the end-to-end engagement strategy for admins, identifying key needs, pain points, and prioritise initiatives both short-term and long-term
Audience intelligence: maintain continuous customer pulse through interviews and call reviews to inform segmentation and messaging strategies
Data
Data: continuously improve tracking and analytics, set targets and KPIs for engagement
Performance monitoring: deliver regular performance reporting and insights on campaign effectiveness
Cross-functional collaboration
Influence product roadmap: surface segment-specific feature requirements and align product evolution with admin needs
Cross-functional partnership: collaborate with Product, Design, Data, Sales and regional teams to ensure consistent execution across markets
Projects you’ll work on
Renewal ownership: shape the renewal strategy - define the pitch, determine the right balance between personalization and scale, and ensure solutions work across markets while meeting technical constraints
Engagement campaigns: design and execute year-round campaigns (medical inflation, prevention, contract management etc.) and lead go-to-market for major product launches
Innovation & scale: drive initiatives to globalise email stack and content strategy; explore new channels (e.g., voice AI, in-product notifications)
⭐ Is it you we're looking for? ⭐
You may be a great fit at Alan if you have/are:
A minimum of 3 years experience in lifecycle/mail marketing or CRM marketing in a BtoB fast paced context
Full French and English fluency (written and spoken)
Genuine passion for email as a craft: you love segmentation, A/B testing optimisation, and building scalable email systems
Strategic thinker with strong execution skills: comfortable moving from strategy to hands-on campaign building
Data-driven decision maker: comfortable analyzing performance data, building dashboards, and using insights to iterate
Customer-centric: you regularly talk to customers and use their voice to inform your work
Strong collaborator: able to influence cross-functional teams (Product, Design, Data, Sales) and work across geographies
For this opportunity, we are aiming to hire within the C0-D level range of our salary grid.
🙌 Perks & Benefits
At Alan, we believe that being in good health is a basic need, and it starts with our employees. This is why Alaners are provided with a stimulating environment and perks ensuring they are happy, efficient and spend only high-quality time with co-workers.
Therefore, we offer:
Fair rewards. Generous equity packages complement your base salary, for permanent contracts only.
Flexible Office. Amazing office space at our HQ, sponsored co-working hubs or a full-remote experience with home office equipment sponsorship, we want you to live where you’re the happiest.
All the tools you need. Top of the range equipment: Macbook Pro, keyboard, laptop stand, monitor, and Bose noise-canceling headphones.
Flexible vacation policy and flexible working hours. Organize your time as you wish.
Delightful healthcare insurance: Extremely comprehensive health insurance - 100% for you and your children, 90-100% for partners depending on your country (permanent contracts only).
Transport. Country-specific commuter benefits.
Learning & Training opportunities. A highly flexible Training policy free books and budget to attend and speak at conferences if the opportunity arises.
Personal growth through coaching: At Alan, coaching isn't just a perk -it's core to who we are. Every Alaner is paired with a dedicated coach from day one, who helps maximize their impact, nurture engagement, and navigate Alan's values to develop their full potential.Learn more about our coaching culture.
Parental leave. Extended parental leave for all new parents, for permanent contracts only.
Important note: we hire people, not roles.
If you're excited about this opportunity but don't check every box, we'd love to hear from you. Everyone, no matter how underrepresented, should feel free to apply as it can only bring learnings or success.
If you identify yourself as a woman: Did you know that research shows women often apply only when meeting 100% of requirements?
Remember, this is just a guide, not a checklist.
We'll be thrilled to receive your application!
🔖 Check out our About Alan and Career pages, as well as our Medium, blog and Glassdoor page for more info.