About ANA:
Join a recognized industry leader - Alliance North America was proudly named a 2025 Top Workplace in the Manufacturing Industry, an honor based entirely on feedback from our own employees about our culture, values, and workplace experience.
Alliance North America was established in 2017 and is proud to be the sole North American supplier of AIRMAN Power Generators, AIRMAN Air Compressors, and ANA’s patented EBOSS® Hybrid Energy System and Smart load bank system. Our commitment to our customers is to Make their World Easier, by answering the phone, understanding their needs, and taking ownership to provide them solutions. With a large parts inventory and more than 90% of all orders shipping within 24 hours, you never have to worry about spare parts. We help keep your fleet in top condition with our world class Support Department, who are always ready to help and be a resource by providing training on our equipment.
The Marketing Programs & Operations Supervisor is a hands-on execution leader responsible for delivering marketing campaigns, tradeshows, sales enablement coordination, corporate store management, and marketing operations with discipline, speed, and accountability.
This is a working supervisor role. Approximately 60 percent of the time is dedicated to direct execution of campaigns, event planning, asset coordination, and operational management. The remaining 40 percent is devoted to supervising digital execution, marketing reporting, and data governance functions.
This role ensures marketing programs launch on schedule, tradeshow execution is operationally sound, digital channels operate with discipline, sales materials remain organized and accessible, and marketing performance is accurately tracked and reported. Strategic direction, brand positioning, and messaging architecture are under the VP of Marketing.
This position is fully onsite, and the work schedule is weekdays from 8:00 am – 5:00 pm. This role reports to the VP of Marketing.
Role & Responsibilities:
Campaign & Program Execution:
Build and manage detailed campaign timelines from planning through launch
Coordinate cross-functional execution across creative, digital, and data teams
Oversee landing page builds, email deployment, and campaign configuration within HubSpot
Ensure tracking, tagging, and reporting frameworks are in place prior to launch
Maintain marketing calendar integrity and enforce deadline discipline
Conduct structured post-campaign performance reviews
Actively drive execution, not simply oversight
Serve as the operational owner responsible for ensuring marketing programs move from concept to launch without execution gaps
Tradeshow & Event Leadership:
Own end-to-end planning and logistics for approximately 12 tradeshows annually, with 9 occurring January through April
Coordinate tradeshow PR & sponsorship elements as part of overall event planning
Manage vendor relationships, contracts, shipping, and on-site coordination
Oversee booth asset coordination and production timelines
Align tradeshow execution with sales objectives and campaign calendar
Ensure lead capture systems are properly configured and tested prior to each show
Ensure all tradeshow leads are routed accurately within 48 hours
Deliver post-event ROI analysis and performance reporting within 10 business days
Maintain operational excellence across all marketing events
Travel required: approximately 30% (may include overnight and multi-day trips)
Sales Enablement & Asset Coordination:
Coordinate development and updates of approved sales collateral in partnership with marketing leadership and creative resources
Organize and maintain a centralized repository of current sales materials
Coordinate distribution of approved marketing materials to sales teams and reps
Ensure tradeshow materials and digital campaigns align with approved sales tools
This role coordinates and organizes sales support materials but does not own the messaging strategy or creative development.
Corporate Store & Branded Material Management:
Manage ANA corporate store platform and vendor relationships
Oversee apparel, promotional items, and branded material inventory levels
Coordinate forecasting and replenishment aligned with tradeshow calendar and seasonal demand
Ensure brand compliance across all distributed merchandise
Manage distribution processes to internal teams and independent representatives
Monitor budget allocation and cost controls related to promotional materials
Marketing Operations & Workflow Governance:
Own the marketing intake, prioritization, and request assignment process across all campaigns, events, and support requests
Maintain Asana governance and task accountability
Enforce campaign launch readiness standards
Coordinate HubSpot campaign builds and automation execution
Monitor CRM hygiene and lifecycle integrity in partnership with the Data Coordinator
Ensure dashboards and reporting cadence are maintained consistently
Maintain visibility of all active campaigns, requests, and event preparations to ensure workload balance and deadline adherence
Marketing Request Intake & Management:
Manage the structured intake and routing of marketing support requests from Sales, independent representatives, and internal departments
Evaluate requests for completeness, business impact, and alignment with marketing priorities
Assign requests to appropriate resources (Digital, Data, or supporting marketing functions) based on workload and urgency
Establish and communicate expected timelines for request completion
Personally execute requests when workload balance or urgency requires direct completion
Maintain visibility of all active requests and ensure timely follow-through
Escalate priority conflicts or resource constraints to marketing leadership when necessary
Track request volume, turnaround time, and recurring request patterns to improve operational efficiency
Decision Authority:
Owns campaign execution timelines
Owns tradeshow operational decisions
Owns workflow enforcement and readiness standards
Owns corporate store and branded material management processes
Supervises Digital and Data execution performance
Owns prioritization of marketing execution work across campaigns, events, and internal requests
Escalates strategic or brand conflicts to the VP of Marketing
Team Supervision:
Directly supervise: Marketing Specialist- Digital, Marketing Data Coordinator
Execution quality standards
Performance coaching and accountability
Ensuring digital campaign accuracy and reporting integrity
Ensuring data accuracy, dashboard discipline, and reporting clarity
Supervises execution standards, not brand strategy or messaging direction.
Set weekly execution priorities for Digital and Data functions aligned with campaign and event timelines
Review campaign builds, digital deployments, and reporting outputs for accuracy before release
Ensure digital and data resources are aligned with campaign schedules and event timelines
Identify workload constraints and reallocate work when required
Conduct regular workload reviews to ensure Digital and Data resources remain aligned with campaign, event, and reporting priorities
Timesheet Management & Approvals:
Review, verify, and approve employee timesheets, sick time, paid time off (PTO), and floating holiday requests in a timely and accurate manner, ensuring compliance with company policies, payroll schedules, and applicable labor regulations.
Evaluate and manage time-off approvals with consideration for maintaining appropriate staffing levels to support operational needs and quality output.
Resolve discrepancies, address timekeeping issues, and coordinate with payroll as needed to ensure accurate and timely pay processing.
Performance Documentation & Support:
Actively manage employee performance by maintaining ongoing documentation related to skills, performance trends, development progress, and compliance.
Conduct regularly scheduled one-on-one meetings to provide coaching, feedback, and goal alignment.
Utilize documented insights to support annual performance reviews, performance management processes, succession planning, and informed management decision-making, including identifying high-potential talent and workforce readiness.
Success Metrics:
Marketing Operations & Execution:
Campaigns launched on schedule with tracking and attribution configured
Tradeshow execution delivered without operational gaps
100% lead routing completed within 72 hours after the event closes
Post-event performance reporting delivered within 15 business days
Marketing calendar adherence across campaigns and events
Timely completion of marketing requests from sales and internal teams
Corporate store inventory accuracy and budget discipline
Digital Channel Execution:
Website updates were deployed accurately and aligned to campaign timelines
Email marketing campaigns executed with correct segmentation and tracking
Social media publishing is maintained according to the content calendar
Digital campaign configurations completed prior to launch deadlines
Measurable improvement in digital lead generation and engagement metrics
Data Governance & Reporting:
CRM hygiene maintained according to defined lifecycle standards
Campaign attribution tracking implemented before campaign launch
Marketing dashboards updated consistently and accurately
Lead capture systems validated prior to events and campaigns
Clear, actionable marketing performance reporting delivered to leadership
Qualifications:
Bachelor’s degree in Marketing, Communications, Business, or a related field preferred
5 to 8 years of B2B marketing experience
Demonstrated hands-on campaign and tradeshow ownership
Experience managing multiple concurrent events
Experience coordinating sales support processes and asset management
Proficiency in HubSpot or similar marketing automation platform
Strong project management and organizational discipline
Experience supervising or coordinating team members
Strong understanding of digital marketing channels, including website management, email marketing, and social media
Experience overseeing CRM systems and marketing performance reporting
Ability to operate effectively in a lean, high-accountability environment
Estimated 25–35 percent travel for tradeshows, primarily January through April
Ability to lift to 40 lbs. occasionally and be on site for long event days
ANA’s Core Values:
Root Cause Problem Solving
Be Creative with Solutions
Build open and honest relationships
Build a positive team and family spirit
Be inclusive
Look for better ways
Be humble
Urgency
Benefits & Perks:
Competitive pay
401k with company contribution
Medical, Dental, & Vision
Life Insurance
Voluntary Accident Insurance
Voluntary Critical Illness Insurance
Employee Assistance Program
Employee Appreciation Programs
You must be based in the United States and authorized to work in the U.S. without employer sponsorship. Please be advised that ANA does not provide employment-based visa sponsorship for this position at this time.
ANA is proud to be an Equal Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
