Marketing Specialist (Events Operations & Social Media)

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

Role summary:

Marketing Specialist (Vietnam). Drive B2B growth through event operations (80%) and social content (20%). You’ll own logistics, budgets, and vendor management while localising social strategy for the local market. Requires 5+ years’ experience and a "speed-to-culture" mindset.

Role: 

• Event Operations:
• Support end-to-end budgets across all assigned events, including forecasting, tracking, reconciliation, and rigorous financial reporting.
• Support vendor relationships, including drafting and executing contracts, generating POs, and ensuring full financial compliance.
• Build and manage event registration, RSVP setups, and event pages on both internal and external platforms.
• Track client nominations and registrations, providing regular performance reporting to key stakeholders.
• Execute event communications, including invitations, reminders, and follow-ups.
• Organise physical event collateral such as signage, badges, and printed materials.
• Oversee digital event logistics, including webinars, pre-event setup, live execution, and post-event analysis.
• Maintain structured project trackers and documentation with a focus on scalability and operational efficiency.

• Social Media & Localisation:
• Support and execute social media content strategies for B2B platforms, specifically for the Vietnam market.
• Assist in localising global social content into the Vietnamese audience, ensuring the tone, cultural nuances, and brand messaging are accurately reflected.
• Draft and schedule engaging social copy that appeals to local B2B audiences and stakeholders.
• Follow up post-event to share content, report attendee metrics, and collect community feedback across social channels.

You:

• BA/BS degree or equivalent experience
• 3+  years of experience in event management, operations, or marketing support, ideally within a multi-country or technology-focused environment.
• Proven track record in managing complex event logistics and end-to-end project timelines.
• Financially savvy with direct experience in significant budget management, expense tracking, and vendor procurement.
• Experience in social media management or content creation for B2B platforms, with a strong understanding of the Vietnamese digital landscape.
• Proficient in Google Workspace (Sheets, Docs, Slides); familiarity with event registration platforms and basic HTML knowledge is a plus.
• Detail-oriented and proactive, with the ability to thrive under pressure and manage multiple workstreams independently.
• Exceptional verbal and written communication skills in both English and Vietnamese.
• Ability to travel as required to support on-site event execution.
• Exceptional verbal and written English and Vietnamese communication and presentation skills.

Contract type: 12-months fixed term contract

Please note: due to the high volume of applications, only successful candidates will be contacted with a follow-up introduction email.  If you do not receive an email from Maker Lab, your application has been unsuccessful this time around. Look out for future roles! By submitting your application, you consent to the collection, use and disclosure of your data by the Maker Lab team for the purposes of your application. Where your application contains personal data of third parties, you confirm that you have obtained all necessary consents to provide the Maker Lab team with such personal data and that we may collect, use and/or disclose such data in accordance with the Personal Data Protection Act 2012.