Media Buyer

About Clean Nutra:

Clean Nutra is a dynamic company focused on health and nutrition products, with strong leadership, capital, and market traction. We're on a rapid growth trajectory and seeking talented individuals to scale our customer acquisition efforts.

Role Overview:

As a Media Buyer at Clean Nutra, you'll play a high-leverage role in driving creative strategy, building and managing an in-house editing and design team, optimizing conversion funnels, and deploying innovative creative and funnel strategies primarily on Meta, with potential expansion to other channels. You'll join a fast-moving team with the autonomy to scale profitable customer acquisition through world-class creative systems, disciplined testing, and relentless optimization.

Key Responsibilities:

• Full-Funnel Growth Ownership: Own the paid acquisition strategy and execution on Meta (primary channel), with opportunities to test and expand into emerging channels based on performance and capacity. Translate business goals into channel plans, budgets, and testing roadmaps, focusing on key metrics such as revenue, MER/NCROAS, CAC, AOV, and LTV.

• Creative Strategy + Production Pod: Architect and lead the creative engine by recruiting and managing a dedicated pod, including a creative strategist, video editor(s), motion/graphic designer, and thumbnail/copy support. Drive the concept pipeline, including hooks, angles, offers, formats, and iterations across awareness stages—from lo-fi UGC to polished direct-response edits and statics. Implement a high-velocity testing cadence (concept → variation → scale → refresh) with structured naming conventions, taxonomy, and version control.

• CRO & Landing/Funnel Optimization: Drive the CRO process on your funnels with design and development teams to enhance on-site and post-click performance, including landing pages, product detail pages (PDPs), quizzes, pre-sells, bundles, and checkout processes. Prioritize improvements to conversion rate (CVR), average order value (AOV), and contribution margin. Define and execute structured experiments on offers (e.g., bundles, subscription prompts, price tests), page layouts, and merchandising, ensuring quick implementation of successful outcomes.

• Performance Systems & Reporting: Develop and maintain robust measurement systems, including clean UTMs, CAPI/Stape integration, GA4 setup, attribution triangulation (platform data, blended models, and post-purchase surveys), and creative-level scorecards. Enforce decision thresholds and kill/scale rules; conduct weekly pacing reviews, daily performance assessments, and maintain product-level playbooks.

• Strategic Autonomy & Collaboration: Exercise high autonomy to set strategies, launch tests, and allocate budgets within defined guardrails, such as profit targets and quality standards. Work cross-functionally with team members to align on offers, promotions, inventory management, and lifecycle/retention initiatives.

Year 1 Objectives & Key Results (OKRs):

• Revenue & Efficiency: Deliver $1.5M+ in monthly attributable revenue from paid media by Month 9, while maintaining target CAC by product line. Improve new-customer AOV by 80–100% through offer and upsell testing.

• Creative Velocity & Win Rate: Ship 30 new concepts per week per managed product, plus 50–80 variations. Achieve a 10–15% concept win rate and 25–35% iteration win rate (defined as scalable efficiency gains versus controlled baselines).

• CRO Uplift: Boost key funnel conversion rates by +20% from baseline by Month 6 across priority assets. Maintain 4–6 live A/B tests per week on landing pages and offers.

• Team & Systems: Hire and onboard a 3–5 person creative pod by Months 3–4. Establish a Creative Operating System (OS) including briefs, shot lists, taxonomy, and a wins library. Conduct weekly performance assessments (dashboards, insights, next actions) and monthly post-mortems per SKU/offer.

Qualifications:

• Proven experience in media buying, creative strategy, and funnel optimization, preferably in e-commerce or direct-to-consumer brands.

• Strong analytical skills with expertise in performance metrics, testing methodologies, and tools like Meta Ads, GA4, and attribution systems.

• Leadership abilities to build and manage creative teams.

• Ability to thrive in a high-autonomy environment with a focus on scaling growth profitably.

If you're passionate about driving explosive growth through innovative media strategies, apply now!