Media Relations Specialist

The Media Relations Specialist will support and execute proactive media relations initiatives that elevate AccuWeather’s global brand, reinforce our position as the most accurate and most used source of weather forecasts and warnings in the world, and amplify our mission of saving lives and protecting property. Reporting directly to the Media Relations Manager, this individual will need to work collaboratively with other departments at the AccuWeather State College Headquarters.

This role will focus on publicist responsibilities, media pitching, and high-quality writing. The Media Relations Specialist will help secure impactful earned media coverage, draft compelling communications materials, and support executive and meteorologist visibility across national, regional, trade, and broadcast media. This position requires strong writing skills, attention to detail, media instincts, and the ability to thrive in a fast-paced, high-visibility environment—especially during major weather events.

KEY RESPONSIBILITIES

• Draft and edit press releases, media advisories, statements, talking points, FAQs, pitch emails, and other communications materials aligned with corporate priorities
• Lead day-to-day publicist activities, including proactive pitching, follow-ups, coordinating interviews, and building relationships with reporters, editors, producers, and assignment desks
• Support media outreach efforts tied to product launches, major weather events, research releases, partnerships, and company milestone
• Respond to inbound media inquiries in coordination with senior communications leadership
• Coordinate interviews and media opportunities for executives, meteorologists, and subject matter experts
• Assist in managing communications during significant weather events and time-sensitive situations
• Monitor media coverage daily, compile reports, track metrics, and identify opportunities to enhance AccuWeather’s visibility and thought leadership
• Maintain and update media lists, press materials, messaging documents, and coverage archives
• Collaborate cross-functionally with other AccuWeather departments to support communications priorities
• Work with external PR agencies or vendors as needed
• Be available to work outside of normal business hours, including nights and weekends, as needed
• Perform other duties as assigned

QUALIFICATIONS

Required Qualifications:

• Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, or a related field
• 1–3+ years of experience in media relations, public relations, journalism, or corporate communications
• Strong writing, editing, and proofreading skills with demonstrated experience drafting press materials
• Experience pitching media and supporting publicist efforts
• Strong understanding of AP Style and media best practices
• Ability to manage multiple projects simultaneously in a fast-paced environment
• Comfort working in time-sensitive, high-pressure situations

Preferred Qualifications:

• Experience in broadcast, science, technology, or weather-related communications.
• Familiarity with media monitoring and distribution tools.
• Experience working with both B2C and B2B brands.
• Background supporting executive or subject matter expert media engagement

Skills & Competencies:

• Excellent storytelling ability with strong attention to accuracy and detail
• Strong interpersonal and relationship-building skills
• Highly organized with strong time management abilities
• Proactive, resourceful, and solutions-oriented
• Collaborative team player with the ability to work independently
• Professionalism, discretion, and sound judgment
• Proficiency in Microsoft Office and digital collaboration tools

ABOUT ACCUWEATHER

AccuWeather, recognized and documented as the most accurate and most used source of weather forecasts and warnings in the world, has saved over 12,000 lives, prevented injury to over 100,000 people, and saved companies tens of billions of dollars through better planning and decision-making.

Billions of people around the world rely on AccuWeather’s proven Superior Accuracy™ across our consumer digital platforms. AccuWeather.com is the #1 weather destination and one of the top 100 most-visited websites in the world, and our award-winning AccuWeather app delivers detailed real-time forecasts to millions of smartphones.

AccuWeather forecasts also appear on digital signage, in 700 newspapers, are heard on over 400 radio stations, and viewed on 100 television stations. The AccuWeather Network and AccuWeather NOW® reach an audience of over 125 million on cable and streaming platforms including DirecTV, Charter Communications - Spectrum, Verizon, Philo, Frndly TV, Comcast’s Xfinity X1 and Xfinity Stream, Roku, Xumo, Rockbot, LG, and Amazon Freevee.

AccuWeather For Business serves more than half of the Fortune 500 companies and thousands of other businesses and government agencies globally.

Dr. Joel Myers, Founder and Executive Chairman, established AccuWeather in 1962 and is considered the “father of modern commercial meteorology.” Myers, a leading creative thinker and visionary, has been called “the most accurate man in weather” by The New York Times and has been recognized as one of the top entrepreneurs in American history by Entrepreneur’s Encyclopedia of Entrepreneurs. 

COMMITMENT TO DIVERSITY & INCLUSION

AccuWeather is proud to be an Equal Opportunity/Affirmative Action Employer. We are committed to equal employment opportunity to all applicants and existing employees and we evaluate qualified applicants without regard to race, creed, color, national origin, sex (including pregnancy and gender identity/expression), sexual orientation, age, ancestry, physical or mental disability, marital status, political affiliation, religion, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law.
 
AccuWeather is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please send an e-mail to human.resources@accuweather.com and let us know the nature of your request and your contact information.