Before jumping into all the information about the role and what you can bring to the table, let us introduce ourselves real quick.
About us
Insider One is the #1 platform that brings everything marketing and customer engagement teams need in one place so they can reach their peak potential and become unstoppable.
Our story began with six desks and a vision to create a single platform to make industry-first technologies and emerging channels accessible to marketers worldwide. Today, Insider One is powered by 1,500+ team members representing 50+ nationalities across 30+ offices. With AI at its core and an integrated Customer Data Platform (CDP), Insider One unites data, personalization, and journey orchestration across the most extensive set of natively supported channels, including WhatsApp, SMS, Email, Web, App, and Site Search.
We recently raised one of the largest funding rounds in the industry, a $500M Series E led by General Atlantic. We are backed by top-notch investors, including Sequoia Capital, QIA, Riverwood, and Endeavor Catalyst, and trusted by 2000+ customers from high-growth startups to the most prestigious Fortune 500 companies such as Samsung, Nike, L’Oreal, Singapore Airlines, Nestlé, Nissan, Lenovo, Puma, IKEA, Allianz, Domino's, and the list goes on.
Insider One was congratulated for becoming one of the only
woman-founded, women-led B2B SaaS unicorns in the world. Loved by customers, recognized by analysts,
we are the only vendor recognized as the #1 leader in all the capabilities marketing and customer engagement teams need. Don’t just take our word for it —
see for yourself. We consistently outperform and continue our leadership, and
the results speak for themselves.From day one, Insider One’s mission has not only been to build a world-class product company, but also to create one of the most socially progressive technology communities in the world. Through our social responsibility initiatives like 100 Social Responsibility Projects, AI Training for Teachers, Code Academy, SheCodes, SheLeads, and SheMarkables, our community has committed to scaling its impact on our communities across 30+ countries, driving initiatives in health, education, farming, animal rights, and increasing women’s representation in STEM.
Behind all these achievements is an exceptionally talented, visionary team of overachievers that moves fast and agile, creating cutting-edge products, and focuses on making an impact. If you want to be a part of this journey, just keep reading.
We are looking for an SMS /WA Specialist who will work in close collaboration with the team to provide effective SMS /Wa services that support what we already provide for our clients. The SMS /WA Specialist will oversee all aspects of SMS marketing for the clients and will be responsible for the development of standard operating procedures going forward
What You Will Do
Develop SMS/WA strategies for fast-growing clientsDetermine the segmentation strategy, sequencing, and dynamic content for all SMS/WA clientsWork closely and consistently with the team to collaborate on the best strategies for our clients.Deliver monthly reports with analysis of the performance of campaigns/flows along with strategic recommendations for continual improvementMust have knowledge for SMS sender ID, ling code, short code, Branded URLMonitor campaign delivery, troubleshoot issues, and ensure timely delivery of SMS messagesStay up-to-date with SMS marketing regulations and best practices. Ensure compliance with relevant laws (e.g., TCPA) and maintain an understanding of opt-in and opt-out processes.In-depth knowledge of TCPA Guidelines and RegulationsKnowledge of various platforms (Twilio,, Sinch, and other SMS platforms) Should be aware of creating WhatsApp Business Accounts, and verifying phone numbers in a single flow Should be aware of WhatsApp usage policies, brands, and content filtration policy.Provision of status updates to the customer after each spot check and mitigationResponsible for manual system testing, checking, and scanning of content, plus follow on recommendations re. best practices and SMS/WA methods.Prepare presentations that document key learnings from test results.Conduct monthly meetings with customers on "Lessons Learned" from each campaign, including successes and challenges, and use these to develop better campaigns in the future.Proactively investigate and manage issues affecting email deliverability.Create and deliver reports to demonstrate factors affecting deliverability and reputation.Developing materials to promote the team, including presentation materials and case studies that highlight the challenges faced and the creativity, technology and methods used to overcome them.Understand and follow workplace policies and procedures.
What You Will Need
Bachelor's degree (preferably in Business, Computer Science, or a related field).3+ years of relevant experience/knowledge in the following areas:Digital Marketing (focus on customer acquisition, development, and retention)Campaign planning, execution, segmentation, and targeting techniquesEmail technology, including deliverability operationsExpertise in audience development through email platformsFamiliarity with major ESPs, Google Analytics, and email analytics systemsExperience working with major inbox providers on deliverability and emerging delivery challengesKnowledge of email, SMTP, MTAs, IP strategies, authentication technologies, reputation strategies, data hygiene, privacy, opt-in policies, anti-spam policies, SNDS, JMRP, Google Postmaster, Yahoo FBLA proven track record of growing customer engagementBasic HTML and email design/production experienceExpertise in HTML, CSS, JavaScript, and other coding paradigms for digital marketing Additional Skills:
Extremely organized and thoroughTrack record of successful consultingExcellent written and verbal communication skillsAbility to work effectively in both team environments and independentlyAbility to travel infrequentlyStrong problem-solving skills, including diagnosis, root-cause assessment, option evaluation, and resolutionSuperior conflict resolution, decision-making, and interpersonal skillsAbility to manage multiple responsibilities and assignments under strict deadlinesA genuine interest in business challenges and ideation of solutions to meet customer objectivesKnowledge of SaaS products and customer base preferredExperience with an ESP, ISP, and email deliverability systems is a plus
What We Offer
Be part of a diverse team that’s as global as it gets — where every voice is heard and 50+ nationalities build together.Level up with internal trainings covering AI fundamentals, coding, foreign languages, and a wide range of personal development skills.Feed your curiosity with access to Spotify, LinkedIn Learning, Blinkist, MasterClass, and CloudGuru.Become a Shareowner through our eligibility-based “ESOP” and own a piece of what you build.Help build the team you want to work with and enjoy rewarding referral bonuses.Opportunities to give back to your community through volunteering and purpose-driven social impact projects.
We aren't just hiring for a position; we are hiring for a mission — a mission to build a lasting legacy that will set the benchmark for the most progressive tech companies out there.
To do this, we are looking for exceptional talent to join a community of good-hearted individuals who take high ownership and are relentlessly driven to go the extra mile.
If this sounds like who you are and where you aspire to be, we are excited to meet you.
We provide equal opportunity in a zero-discrimination workplace and not just welcome but also embrace everyone without regard to sex, race, color, nationality, religion, gender identity, sexual orientation, disability status, citizenship, or marital status.
