Midweight Conceptual Copywriter
We work together.
Your team and the people you will work with make up our Creative & Brand function. As a Midweight Conceptual Copywriter, you’ll be a guardian of the UW voice, taking a lead role within the copy team. You will work in close creative partnership with designers and the film team to ensure visuals and words align perfectly. You’ll also interrogate briefs alongside Marketing and the Creative Director to uncover the real creative opportunities that drive our business goals.
We deliver progress.
What you’ll do and how you will make an impact: You will turn the complexity of utilities into human, engaging stories that resonate with our customers. Your responsibilities include:
- Developing the Big Idea: Delivering creative concepts that hit commercial marks and meet deadlines.
- Brief Interrogation: Digging into briefs to find the "hook" and the true creative opportunity.
- Tone Guardianship: Ensuring the UW voice remains consistent, sharp, and authentic across all outputs.
- Strategic Pitching: Presenting your work with a clear rationale that links creative execution back to business objectives.
- Results-Driven Analysis: Using post-campaign insights to refine and prove the effectiveness of your creative ideas.
- Agile Delivery: Managing multiple briefs simultaneously while staying calm under tight production schedules.
Qualifications
We put people first.
It’s all about you. You are a proactive and independent problem-solver with a knack for finding a unique "hook" in every brief. You thrive in a collaborative workshop environment and aren't afraid to offer constructive friction to defend a creative decision. To succeed in this role, you will bring:
- Agency Experience: At least 3 years as a conceptual writer (ideally agency-side) with a standout integrated portfolio.
- Multi-Platform Writing: Expertise in writing and editing for TV, social, CRM, and long-form content.
- Sharp Craft: An obsessive eye for detail and a clean, impactful writing style.
- Production Literacy: Experience briefing and directing talent, VO, and sound design.
- Strategic Presentation: Competence in building compelling decks (Google Suite) to tell a project's story.
- Market Awareness: A finger on the pulse of industry trends and consumer insights.
Additional Information
So why pick UW?
We’ve got big ambitions so there’s going to be plenty of challenges. There are also a lot of benefits:
- An industry benchmarked salary. We’ll share it during your first conversation.
- Hybrid working, with 2 days in the office. (We’re definitely open to discussing flexible working arrangements)
- Electric Car salary sacrifice scheme through Tusker
- Discount on our services and you get our coveted Cashback Card for free. You’ll also get access to 100s of rewards and discounts through Perkbox
- A matched contribution pension scheme and life assurance up to 4x your salary. You can also access free mortgage advice and a financial wellbeing tool.
- Family-friendly policies, designed to help you and your family thrive.
- Discounted private health insurance, access to an Employee Assistance line and a free Virtual GP. Our wellbeing app Unmind supports your mental health.
- Belonging groups that help UW shape an even more inclusive future.
- A commitment to helping you develop your career journey through learning, coaching and new experiences
Apply here!
You’ve got this far... Hit apply - we can’t wait to hear from you! Worried you don’t hit all the criteria? We welcome applications from diverse and varied backgrounds so get your application in and let’s chat!
Luke de Pledge will be your point of contact throughout the recruitment process.
Not sure you meet all the requirements? Let us decide! Research shows that women and members of other underrepresented groups tend not to apply for jobs if they think they may not meet every qualification, when in fact they often do.
We provide equal opportunities, a diverse and inclusive work environment, and fairness for everyone. You are welcome to apply no matter your age, disability, gender, marriage or civil partnership status, pregnancy and maternity status, race, religion or belief, or sexual orientation. Please don’t be afraid to ask about what we can do to support your needs. All requests will be carefully and fairly considered.
Please note, if you are successful and offered a role at UW, you will be subject to a background check. Where checks are unsatisfactory or incomplete and/or a failure to reveal information relating to convictions that you are required to identify as part of the background checks, could lead to withdrawal of an offer of employment.