Paid Media Manager
About Purple Strategies
Purple Strategies is a corporate reputation and strategy firm that combines the creativity and discipline of brand communications with the speed and strategy of political campaigns to help leverage or reduce pressure on a business, brand or issue. We help build and defend reputation and brand value and serve Fortune 500 companies, associations, nonprofits and some of the most recognizable brands in the world.
Purple helps the world’s most important organizations address their toughest challenges. We operate in a highly collaborative environment and apply integrated, team-based approaches to help clients:
- ANTICIPATE reputation challenges and opportunities;
- COMPEL change through business actions and transformation; and
- NAVIGATEreputation issues, acute crises, key business choices and policy/regulatory changes to inform decision-making.
About The Position
Purple is always seeking smart and savvy candidates to join its Paid and Audience Solutions Expertise Group. The Paid Media Manager is responsible for applying their understanding of the evolving media landscape and using precision targeting to execute innovative, multi-channel paid media plans. The Paid Media Manager will work with a range of Purple campaign team members and our media planning & placement partners to help execute multi-channel paid media plans. They play a core function in the plan recommendation and execution to help our clients engage target stakeholder audiences across all modern channels.
In This Position, You Will
- Support the media planning process and execute strategic paid plans with a particular emphasis on digital and social media opportunities.
- Work with media buyers and paid media leads to prepare and present strategic paid media plans to internal teams and/or clients.
- Develop media reporting with optimization recommendations and strategic insights across platforms (including but not limited to search, social, display, programmatic, video, etc.).
- Accountable for collaborative execution of paid media campaigns, including ad trafficking.
- Assist with preparing media opportunities and budgets for new and existing clients.
- Work with client teams to ensure our content takes best advantage of channels selected.
- Understand audience profiles and identify paid tactics that best reach targetable segments.
Qualifications and Experience You Need To Be Successful In This Role
- Bachelor’s degree and 3 to 6+ years of related professional, client-facing experience at brands and/or agencies.
- Excellent time management skills and a strong ability to prioritize and manage multiple campaigns at a time.
- Proficiency with top digital advertising self-service platforms including Google AdWords, Facebook Business Manager, Twitter Ads, Google Analytics.
- Experience with media planning, placement, optimization and reporting tools.
- Experience reaching niche or elite audiences through a range of paid media tactics including but not limited to premium publishers, social media, print, radio, high-impact placements and programmatic.
- Experience working in a fast-paced environment activating and managing both quick-turn activations and long-term campaigns.
- Embodiment of Purple’s values: Adaptable, Collaborative, Curious, Innovative, Industrious, Respectful.
Work Location
This is a full-time position based in our Alexandria, VA headquarters. Purple Strategies offers a hybrid model and seeks employees who are comfortable working in the office three days a week. Purple values the camaraderie, connection, inclusion and professional development that in-person interactions provide, yet still recognizes the importance of flexibility and balance in our employees’ lives.
How To Apply
Please submit your resume and cover letter online at purplestrategies.com/join-our-team/
Purple is an equal opportunity employer and does not discriminate in its selection and employment practices. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, political affiliation, sexual orientation, gender identity, marital status, disability, protected veteran status, genetic information, age, or other legally protected characteristics.