Brand Knew is seeking a performance-driven Paid Media Manager with a sharp eye for strategy, strong creative instincts, and a deep understanding of the gaming and entertainment verticals—specifically real money gaming, social casino, or mobile gaming apps. If you’re passionate about user acquisition, thrive in fast-paced environments, and know how to scale campaigns across Paid Social, Search and App Networks —we’d love to talk.
This is an opportunity to join a creatively-led, data-informed team building campaigns that convert. The ideal candidate has both the tactical chops to manage campaigns hands-on, and the strategic thinking to optimize full-funnel performance at scale.
Note: Applications that are not fully and properly filled out will not be considered.
Responsibilities:
Develop, manage, and scale paid media campaigns across Meta, Snap, X, TikTok, Google Ads, Apple Search Ads, Google UAC, and programmatic platforms such as Moloco, AppLovin, and RoktNavigating and reporting with AppsFlyerOptimizing around SKAN limitations Partner with creative and marketing teams to conceptualize and test high-performing ad creative and landing pagesBuild and optimize full-funnel user acquisition strategies for gaming, social casino, and entertainment clients with a strong focus on CPA and ROASContinuously test, iterate, and optimize campaigns—audiences, creatives, bids, and budgets—to drive measurable resultsLeverage industry trends and platform updates to inform buying strategies and keep clients competitiveRun robust A/B and multivariate testing frameworks to maximize performance insightsCollaborate with developers and analytics leads to ensure accurate tracking (GA4, pixels, in-app events, etc.)Deliver detailed reports and insights to internal and external stakeholders
Requirements:
3+ years of hands-on paid media experience with a proven track record in mobile gaming, real money gaming, or social casinoDeep experience developing strategies and managing campaigns on Meta, TikTok, Snap, X, Apple Search Ads, Google UAC; and working knowledge of platforms like Moloco, AppLovin, and RoktProficiency in campaign setup, optimization, A/B testing, creative performance analysis, and retargetingFamiliarity with mobile attribution and MMPs (e.g., AppsFlyer, Adjust) Analytical mindset with strong Excel, Google Sheets and platform reporting skillsStrong verbal and written communication skills; confident presenting campaign strategy and performance to clientsHighly organized, proactive, self-motivated, and a strong team playerComfortable navigating ambiguity and driving outcomes in a fast-moving environment
Perks:
Significant opportunity for growth in the companyWork alongside an incredible slate of clients and team membersFun, creative and collaborative company cultureUnlimited cold brewHybrid & remote work options
Compensation:
Commensurate with experience, salary range ($72k-$90k)Longterm disability insuranceHealth care offering, including dental and visionAt the 1 year mark: 401k 