Paid Media Specialist

Who’s the Captain of Your Team?

In this position, you will report to the VP of Digital Operations. You will not have direct reports initially.

Why This Job Matters

Paid Media Specialists at The Digital Ring are instrumental in developing, executing, and managing campaigns based on client goals, opportunities, competitors, and budget. 

Focusing on paid search and paid social platforms, these specialists are tasked with creating a holistic, full-funnel strategy for their accounts, pinpointing the channels, tactics, and technology needed to drive our clients’ organizations forward.

In addition to campaign strategy and setup, our Paid Media Specialists also manage reporting, analyzing data and conducting ongoing optimizations as needed. They put in the work to think like our clients and their audiences, understand their industry and competitors, and get to know their specific products or services. They’re expected to run our clients’ campaigns strategically and carefully, with the clients’ best interest in mind 

Paid Media Specialists also interface with clients during calls and virtual meetings, providing campaign updates and recaps. The ideal candidate should have a firm grasp on all aspects of paid media, and the ability to answer client questions, share insights and reasoning, and educate confidently. As the digital media landscape constantly evolves, these specialists are also expected to stay on top of the latest trends.

What This Job Entails

• Manage paid digital campaigns, focusing on paid search and social, for example: 

  • Google Ads

  • Facebook Ads Manager

  • Programmatic/Display Advertising

  • LinkedIn Ads

• Develop and share strategic PPC road maps based on client goals, opportunities, competitors, and budget

• Build and manage reporting, analyzing data and optimizing as needed

• Interface with and educate clients in meetings, providing campaign updates and recaps, and sharing paid media best practices

• Win new paid media clients through strong research, presentations, and pitches

• Establish strong, accountable relationships with paid media clients

• Perform in-depth audits of clients’ existing paid media accounts

• Work with The Digital Ring’s Account and Project Management teams to determine expectations and deliverables, and ensure that all deadlines are met.

• Quickly identify urgent issues, understand the cause, and react quickly and confidently; this might involve escalating issues to the VP of Digital Operations

• Document successes and work with the Copywriting team to create case studies. 

• Remain current on the latest paid media trends

• Be available as a source of knowledge for the internal team

Qualifications

• Completed a degree in Business, Marketing, Communications, Development, or a similar field of learning — or commensurate experience

• Proven success with paid search and social campaigns, specifically Google and Facebook ads

• Deep understanding of the various paid digital advertising platforms in paid search, display, social, and video

• Extensive experience and understanding of Google Tag Manager and Google Analytics — specifically the setup, implementation and testing of conversion actions, sales, and transactional data

• Experience with data visualization platforms (Google Data Studio, Tableau, etc.) is preferred

• Working knowledge of search engine optimization principles, email marketing, and customer relationship management platforms

• Strong business knowledge of B2B and B2C sales processes, revenue/acquisition models, and media mix planning

• Excellent organizational skills with an unmatched attention to detail: both qualities serve you well in juggling competing, high-stakes priorities

• Exceptional communication skills, both in written and verbal form — this includes the ability to present your ideas concisely and persuasively to clients and internal team members

• Data reporting and analytical skills: the ability to identify, interpret, and use marketing analytics to develop creative strategies

• Must be resilient and positive — even in difficult situations (attitude is everything here at TDR) 

• Must be able to respond positively to and learn from constructive feedback

Additional Information

Job classification: Salaried, exempt

Work/environment: Full-time remote

Equal Opportunity Employer: The Digital Ring is proud to be an equal opportunity employer. We consider candidates regardless of age, color, disability, ethnicity, family or marital status, gender identity or expression, language, national origin, physical and mental ability, political affiliation, race, religion, sexual orientation, socio-economic status, veteran status, and any other consideration covered by federal, state and local laws.