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Paid Media Specialist – Google Ads Expert at Linenchest | HireHere
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Paid Media Specialist – Google Ads Expert
Paid Media Specialist – Google Ads Expert
Linenchest
Laval
1d ago
Key Responsibilities
Strategic Campaign Leadership
Lead strategy, execution, and optimization of Google Ads campaigns across Search, Shopping, Display, YouTube, and Performance Max.
Implement advanced targeting, segmentation, and remarketing strategies to maximize ROAS and customer lifetime value.
Optimization & Innovation
Continuously refine bidding strategies, audience targeting, ad copy, and creatives based on data insights.
Identify opportunities for campaign expansion and leverage automation while maintaining high-level manual oversight.
Stay ahead of Google Ads innovations and industry trends.
Analytics, Insights & Reporting
Track and analyze KPIs (CTR, CPC, CPA, ROAS, conversion rate, impression share) to guide decisions.
Deliver actionable recommendations and growth strategies to the Marketing Director.
Collaboration
Partner with e-commerce, merchandising, and creative teams to ensure campaigns align with product priorities and promotions.
Integrate Google Ads within omnichannel marketing initiatives.
Budget Management
Oversee significant monthly Google Ads budgets, ensuring efficient allocation and continuous ROI improvement.
Qualifications
Qualifications
3+ years of
hands-on, high-budget
Google Ads management experience in e-commerce or retail.
Google Ads Certifications required; additional Google Analytics or Display/Shopping certifications are an asset.
Expertise in PPC, attribution models, conversion tracking, remarketing, and audience segmentation.
Proficient in GA4, Google Tag Manager, and data visualization tools.
Strong analytical and problem-solving skills.
Bilingual (English/French) preferred, but not mandatory.
Work Arrangement
Remote-first
role with
1 day per week required in-office
at our
Laval, QC
headquarters for collaboration and team alignment.
Additional Information
Why Join Us
Competitive salary.
Comprehensive benefits package.
Employee discounts on Linen Chest products.
Flexible, collaborative work environment with remote convenience.
The opportunity to lead impactful campaigns for a respected Canadian retail brand.
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Skills in this job
Google Ads
Analytics
Google Analytics
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