Paid Media Specialist – Google Ads Expert
Key Responsibilities
- Strategic Campaign Leadership
- Lead strategy, execution, and optimization of Google Ads campaigns across Search, Shopping, Display, YouTube, and Performance Max.
- Implement advanced targeting, segmentation, and remarketing strategies to maximize ROAS and customer lifetime value.
- Optimization & Innovation
- Continuously refine bidding strategies, audience targeting, ad copy, and creatives based on data insights.
- Identify opportunities for campaign expansion and leverage automation while maintaining high-level manual oversight.
- Stay ahead of Google Ads innovations and industry trends.
- Analytics, Insights & Reporting
- Track and analyze KPIs (CTR, CPC, CPA, ROAS, conversion rate, impression share) to guide decisions.
- Deliver actionable recommendations and growth strategies to the Marketing Director.
- Collaboration
- Partner with e-commerce, merchandising, and creative teams to ensure campaigns align with product priorities and promotions.
- Integrate Google Ads within omnichannel marketing initiatives.
- Budget Management
- Oversee significant monthly Google Ads budgets, ensuring efficient allocation and continuous ROI improvement.
Qualifications
Qualifications
- 3+ years of hands-on, high-budget Google Ads management experience in e-commerce or retail.
- Google Ads Certifications required; additional Google Analytics or Display/Shopping certifications are an asset.
- Expertise in PPC, attribution models, conversion tracking, remarketing, and audience segmentation.
- Proficient in GA4, Google Tag Manager, and data visualization tools.
- Strong analytical and problem-solving skills.
- Bilingual (English/French) preferred, but not mandatory.
Work Arrangement
- Remote-first role with 1 day per week required in-office at our Laval, QC headquarters for collaboration and team alignment.
Additional Information
Why Join Us
- Competitive salary.
- Comprehensive benefits package.
- Employee discounts on Linen Chest products.
- Flexible, collaborative work environment with remote convenience.
- The opportunity to lead impactful campaigns for a respected Canadian retail brand.