Paid Media Strategist
The Senior Paid Media Strategist plays a critical role in driving demand and lead generation through paid channels, including: paid search, paid social, and connected tv. It is at the forefront of communicating Weave’s message and value propositions to our target markets. This role is focused on the strategy and execution of paid media campaigns and identifies new advertising channels to utilize. This role requires a constant focus on optimizing campaigns, managing advertising budgets, and reporting on campaign performance throughout the sales funnel. This position collaborates across the marketing and sales teams to impact key initiatives.
This position will be hybrid - 3 days in the Lehi office
Reports to: Head of Growth
What You Will Own
Develop and execute campaigns across paid search, paid social, and connected tv channels focused on lead generation.
Manage paid media budgets and be able to pivot allocations to maximize performance.
Identify and test new channels and tactics across paid mediums.
Be active in writing and testing ad and paid search copy.
Partner closely with creative and content groups to develop new advertising and media approaches.
Track and report on full funnel performance of paid media campaigns and activities.
Be proactive and aggressive in testing and optimizing paid media output, messaging, and creative.
Run account based marketing campaigns to attract priority accounts.
Be actively involved in connecting advertising platforms with internal data systems.
Identify and communicate unique insights that impact decision making.
Present performance insights and recommendations weekly, monthly, and quarterly to senior leadership.
Success for this role is directly measured by lead and revenue production on a weekly, monthly, and quarterly basis.
What You Will Need to Accomplish the Job
Education and Experience
2+ years of experience in paid media advertising
2+ years of paid search experience
2+ years of paid social experience
2+ years of connected tv experience
What Will Make Us Love You
Competencies
Skilled digital marketer that excels at optimization.
Proven experience across paid search, paid social, and connected tv channels.
Demonstrated experience generating qualified B2B leads.
Passionate about pushing the boundaries of current paid media practices.
Data driven pro that knows how to communicate campaign performance.
Strong capabilities within reporting systems, particularly with Salesforce.
Enjoys writing ad messaging, marketing copy, and testing new creative.
At Weave, we use Artificial Intelligence (AI) tools to help us work more efficiently and create a smoother candidate experience. AI may assist with things like writing job descriptions, scheduling interviews, or reviewing applications against job-related criteria. For additional information, please review the External AI Policy Statement available on our Careers page.
Weave is an equal opportunity employer that is committed to fostering an inclusive workplace where all individuals are valued and supported. We welcome anyone who is hungry to learn, problem-solve and progress regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or other applicable legally protected characteristics. If you have a disability or special need that requires accommodation, please let us know.
All official correspondence will occur through Weave branded email. We will never ask you to share bank account information, cash a check from us, or purchase software or equipment as part of your interview or hiring process.