Partner Marketing Manager
About Moonbug Entertainment
Thank you for considering the Partner Marketing Manager role with Moonbug Entertainment, an award-winning global entertainment company inspiring kids everywhere to laugh, learn and grow. The company is behind some of the biggest kids’ entertainment brands in the world including CoComelon and Blippi. Moonbug believes every child should have access to our entertaining and enriching content, which is why our shows are available on more than 150 video platforms globally including Netflix, Disney+, BBC iPlayer and YouTube Kids. Moonbug is also a global leader in pre-school music and audio experiences, available on 100+ audio platforms globally. Moonbug brands extend far beyond the screen to include streaming music, toys, games, books, live events, and even theme park exhibits.
Moonbug is part of Candle Media, an independent, creator-friendly home for cutting-edge, high-quality, category-defining brands and franchises. By bringing together elite talent operating at the intersection of content, community, and commerce, it helps to position leading entertainment businesses for accelerated, sustainable growth in the current market and beyond.
📍London, Camden | Office based | Benefits including Free Private Healthcare, Enhanced Maternity and Paternity leave, matched 5% pension scheme, free yoga/fitness wellbeing classes, free weekly lunch and Friday drinks @ 4pm ✨
The Role
Establishing strong relationships with internal stakeholders (e.g. distribution team, channel planning team, Brand GMs, creative team, marcom, L&M) and clients’ marketing teams to develop and implement data-driven marketing strategies for Moonbug’s linear channels’ and VOD content’s success across EMEA, APAC and Americas.
Responsibilities
- Work closely key clients to monitor Moonbug’s linear channels and VOD titles’ performance through regular meetings to identify marketing and partnership opportunities to build and maintain strong relationships with these clients.
- Build annual and quarterly marketing plans for Moonbug’s linear channels and VOD titles’ to communicate with key clients and with distribution teams.
- Plan efficient marketing campaigns for key clients ensuring alignment with Moonbug Marcom and Brand GM’s communication strategies.
- Work closely with Moonbug creative teams to build seasonal or campaign asset packs to share with key platform partners and distribution teams in a timely manner.
- Work closely with internal and client data teams for measuring success on a regular basis and support distribution teams sales pitches.
- Marketing support for industry conferences and events i.e. MIPCOM, Kidscreen, APOS.
- Respond and adapt quickly to changes in the industry or market priorities.
Requirements
- A university degree in business, media, marketing, communications, or a related discipline
- At least 3 years of experience in broadcast media marketing, preferably with a focus on kids linear channel and/or content.
- Deep understanding of data centric marketing strategy development, establishing and meeting KPIs and storytelling through data.
- Strong analytical and technical skills, with a creative mindset
- Ability to create quarterly roadmaps and deliver upon them
- Proven ability to manage and influence wide and disparate stakeholder groups, to build relationships and to collaborate with them in order to deliver customer value and business strategy
- Interest in kids and broadcast media