Performance Marketing Lead- 12 Month Maternity Cover

As a Performance Marketing Lead, you will be responsible for owning & managing our full paid media strategy across Paid Search, Paid Social & Display, focusing on driving new customer acquisition, revenue growth & efficiency across a portfolio of brands spanning sports, fashion & gaming.

You will lead the planning, execution, optimisation, and reporting of all performance marketing campaigns which includes a blend of performance-led, mid/upper funnel brand awareness & membership/lead gen activity.

Key Responsibilities:

• Strategy & Planning:
  • Develop and implement multi-channel performance marketing strategies for Paid Search (Google), Paid Social (Meta, TikTok) & Display across multiple brands.
     
• Campaign Management & Execution
  • Oversee the end-to-end setup and optimisation of paid media campaigns, ensuring best-in-class setup, targeting, bidding, creative, and measurement.
  • Lead channel & platform testing roadmaps to continually drive for revenue, ROAS and new customer acquisition.
  • Manage budget allocation across brands and channels, ensuring optimal pacing and efficient use of spend
     
• Data, Analytics & Optimisation
  • Monitor campaign performance daily, using insights to drive tactical adjustments and long-term improvements.
  • Leverage consumer behaviour, market trends, and competitor intelligence to enhance campaign strategy.
     
• Cross-Functional Collaboration
  • Partner with Creative, Brand, Trading, and Performance Marketing teams to ensure campaigns align with broader business initiatives
  • Collaborate with analytics teams on attribution modeling, incrementality testing, audience segmentation, and forecasting.
  • Work closely with external partners to ensure strong alignment, maintain high performance & remain top of mind for platform & testing opportunities.

Qualifications

• • Minimum of 4 years of hands-on experience across paid media channels (PPC & Paid Social) ideally with a mix of performance-focused and creative campaign execution (*experience in retail preferred, but not essential)
  • Strong commercial acumen and ability to manage large budgets effectively while optimizing for performance
  • Knowledge of search & social media platforms (Google, Facebook, Instagram, TikTok), their advertising tools, and best practices.
  • Proven track record of successfully managing large-scale, multi-brand budgets & campaigns.
  • Strong analytical skills, with the ability to interpret data and make informed decisions

Additional Information

Along with your benefits package we also offer a wide range of perks for our colleagues:

Reward, Recognition and Opportunities

Frasers Champion- Our employees are at the heart of our business and we ensure individuals are recognised every single month for their hard work. Frasers Champion is a peer nominated scheme where 8 winners will receive double their pay for a month where they have thought without limits, owned it or been relevant.

Retail Reconnect – In order to build the planets most admired and compelling brand ecosystem, all employees must understand our business, product and customers. Each financial year, Head Office employees will gain insights by spending two days in one of our stores or the Warehouse. The goal is to learn how the work you do impacts our teams on the frontline, and to bring ideas back to the office which will improve how we work.

Employee Welfare

Frasers Fit – Our Everlast Gyms Team are on a mission to make our workforce the best, and fittest on the planet! We run free gym classes for employees as well as discounted memberships to our clubs. Frasers Fit is our wellbeing programme which aims to support and improve colleagues Physical, Financial & Mental wellbeing. The app is accessible for every employee and includes training, nutrition and lifestyle advice- all completely free.

Retail Trust – We know that its not just about physical health, mental wellness is equally important which is why all of our employees get free access and support from the Retail Trust charity. This includes a 24 hour wellbeing helpline, wellness hub, counselling and financial/legal support.

What’s next?

Our Recruitment Team will be reviewing applications and all candidates will receive a response, whether you are successful or unsuccessful. Shortlisted applicants may be asked to confirm a few key details before being booked in for a first stage interview with the Recruiter- this will be behaviourally focussed and centred around how you align with our Culture and Values. If successful we anticipate two further interview stages with the Hiring Manager/wider team which will be more technically focussed and could include a presentation/task so we can see your skills in action.

About the Company

At Frasers Group we’re rethinking retail. Through digital innovation and unique store experiences, we’re serving our consumers with the world’s best sports, premium and luxury brands globally. As a leader in the industry, we’re elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.

Why join us?

Our vision – we are building the worlds most admired and compelling brand ecosystem

Our purpose – we are elevating the lives of the many with access to the world’s best brands and experiences

At Frasers Group, we fear less and do more. Our people are forward thinkers who are driven to operate outside of their comfort zone to change the future of retail, embracing challenges along the way. The potential to elevate your career is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles:

• Think without limits - Think fast, think fearlessly, and take the team with you
• Own it and back yourself - Own the basics, own your role and own the results
• Be relevant - Relevant to our people, our partners and the planet

Are you ready to join the Fearless?