Performance Marketing Lead

Wati is the world's leading WhatsApp-first conversational growth platform, empowering businesses to build deeper customer relationships and accelerate revenue growth.

Trusted and loved by over 14,000 customers across 100+ countries, Wati has established itself as the premier choice for businesses leveraging WhatsApp and other messaging channels to connect with customers on their platform of choice.

In a world where real-time interactions drive growth, Wati's story is all about business growth through conversations. At Wati, we believe that every conversation matters, whether it's engaging a first-time prospect, nurturing a qualified lead, or deepening relationships with loyal clients. We transform these conversations into opportunities for building relationships, and strong relationships lead to increased revenue.

Our Platform
The AI-native platform simplifies complex business operations by bringing all customer interactions under one intelligent roof. Designed for scalability and ease of use, our solution delivers a measurable ROI while adapting to businesses of all sizes, from emerging startups to established enterprises.

Our Backing & Partnerships
Wati is proudly backed by world-class investors including Tiger Global, Sequoia Capital, DST Global, and Shopify. As a Premium-tier Partner of Meta, Google, and WhatsApp, we maintain the highest standards of integration and platform excellence.

About the Role:

We are looking for a data-driven Performance Marketing Lead to architect our paid acquisition strategy as we scale to our next growth milestone. In this role, you will move beyond simple traffic generation to own the full-funnel acquisition strategy, focusing on driving qualified pipelines for our Global markets. You will manage significant budgets across Google and Social channels, work closely with regional stakeholders, and lead a growing team of specialists.

What You’ll Do:

• Strategy & Ownership: Own the global paid media budget and strategy across Search and Social, ensuring alignment with overall company growth targets.
• Scale with Efficiency: Balance the dual goals of Lead Quantity and Lead Quality.
• Team Leadership: Hire, mentor, and manage a team of performance specialists to execute best-in-class campaigns.
• Regional Collaboration: Work closely with sales and regional marketing teams to localize global strategies, ensuring campaigns are culturally relevant and optimized for specific market nuances while maintaining global consistency.
• Attribution & Analytics: Partner with teams to solve attribution challenges (GA4/HubSpot), ensuring we have a "single source of truth" for ROI.
• Creative Testing: collaborate with the Brand team to build a high-velocity creative testing framework for video and static assets.
• Team Leadership: Hire, mentor, and manage a team of performance specialists to execute best-in-class campaigns.

Requirements

• 5+ years of experience in Performance Marketing, preferably in the B2B SaaS space.
• Proven ability to manage campaigns across multiple regions and collaborate with distributed/regional teams.
• You understand that "clicks" don't pay the bills. You optimize for CAC and Pipeline Quality.
• Deep technical mastery of Google Ads and Paid Social platforms.
• Strong analytical skills with the ability to interpret data from GA4, CRM (HubSpot), and ad platforms to drive decisions.