Performance Marketing Lead
🎯 The role in one sentence
You are Vizzia’s first Performance Marketing Lead. You build the acquisition engine while operating it yourself. Your impact is measured by the number of engaged leads entering the pipeline, not by the number of campaigns launched.
🏢 Context
Vizzia equips 200+ local authorities with video protection solutions for illegal dumping detection (Waste) and public safety (Safety). Following our Series A, we are accelerating our commercial expansion in France and the UK.
Today, 99% of our acquisition relies on outbound. It works—but it doesn’t scale. Your mission is to build inbound from scratch, professionalize the entire acquisition motion, and reach a 70/30 outbound–inbound balance that generates a predictable flow of qualified leads.
Performance Marketing does not exist yet at Vizzia. You are not joining a team—you are creating it. You lay the foundations (stack, processes, playbooks) while generating opportunities from the very first weeks.
Reporting to: CMO
Key interactions: BDR Manager, Sales team, RevOps, Brand & Content
💼 Your 4 Core Responsibility Pillars
1. Inbound Acquisition — Building from Scratch
You create the mechanics that turn attention into qualified leads.
What you do:
Design and execute the first paid campaigns (LinkedIn Ads, Google Ads—tested and prioritized based on results)
Build lead capture mechanisms: landing pages, forms, lead magnets, webinars
Connect everything to the CRM (HubSpot) for clear attribution and end-to-end tracking
Iterate fast: A/B testing, audience optimization, scaling what works
2. Outbound Performance — Amplifying the Machine
You work hand in hand with the BDR Manager to maximize outbound efficiency.
What you do:
Co-build sequences and messaging with the BDR team—copywriting, timing, channels
Identify buying signals and trigger events (public tenders, elected official changes, local news)
Orchestrate ABM campaigns on strategic accounts
Create synergies between paid, content, and outreach—one campaign = one system, not silos
3. Performance & Attribution — Managing Through Data
You don’t “run campaigns.” You build a measurable, optimizable system.
What you do:
Define and track KPIs: cost per lead, conversion rates by stage, pipeline contribution
Build weekly performance dashboards—for yourself and for leadership
Analyze performance by channel, segment, and message to guide investment decisions
Document learnings and build Vizzia’s acquisition knowledge base
4. Stack & Process — Laying the Foundations
You structure things to scale—not just to keep them running.
What you do:
Build the martech stack around HubSpot (automation, scoring, nurturing)
Document playbooks: what works, how to replicate it, how to improve it
Set up qualification and handoff processes with Sales
Prepare the ground for a performance team that will grow with Vizzia
📊 How We Measure Your Impact
6-month target: 30 engaged leads per month.
Beyond volume, your impact is measured on quality: opportunity conversion rate, acquisition cost, and contribution to the sales pipeline. You own the top of the funnel—but you think all the way to closing.
🔎 The profile we’re looking for
Experience
4–5+ years of experience in acquisition, growth, or demand generation
Mandatory B2B experience—you understand long sales cycles, complex deals, and multiple stakeholders
You’ve already built acquisition systems from scratch, not just optimized existing ones
Bonus: SaaS experience or selling to local authorities / the public sector
Skills
Paid Acquisition: you can design, launch, and optimize campaigns on LinkedIn Ads, Google Ads, or others. You have strong opinions—but you validate them with data
Marketing Automation: strong command of HubSpot (or equivalent); you know how to build workflows, scoring, and nurturing
Copywriting: you know how to write messages that convert—not just messages that sound good
ABM & Outbound: familiarity with tools like Lemlist, La Growth Machine, Phantombuster, and the ability to orchestrate targeted campaigns
Analytics: deeply data-driven. You make decisions based on numbers, not intuition
Mindset
Ownership: this is your domain. You own it end to end. You don’t wait for instructions
Scrappiness: you move fast with what’s available. You prefer an imperfect test this week to a perfect plan in three months
Rigor: you test a lot—but you document, measure, and learn. Creative chaos doesn’t prevent you from being methodical
Creativity: you test angles, formats, and approaches others don’t. You don’t copy playbooks—you invent them
❌ What you are not
A media buyer—you don’t just push budgets. You think strategy, targeting, messaging, and conversion
A brand marketer—you respect the brand, but your obsession is leads, not impressions
A theorist—you deliver results, not theories. Slides come after conversions
A solo player—you work in tight collaboration with BDRs, Sales, and Content. Acquisition is a team sport
📦 What we offer
Compensation: very competitive
Team: a growing marketing team with real ambition
Impact: you build the function—not just a role
Career path: expert IC track or future Head of Performance Marketing—both paths are open
Location: Paris, 4 days onsite / 1 day remote
💡 Why this role matters now
Vizzia has proven product–market fit with 200+ local authorities. Outbound got us here. But to move to the next level—to double, triple—we need a predictable, scalable acquisition engine.
You have the opportunity to build this engine from scratch, with budgets tied to results and direct impact on the company’s trajectory.
🚀 Hiring process
Screening call (30 min)
Call with the CMO (30 min)
Case study & presentation (1h)
Team fit interview
Welcome aboard 🚀
✌️ Benefits
🏡 Hybrid work
🏝 “Contrat cadre” and RTT (between 8-12 per year depending on the number of public holidays in the current year)
💻 A Mac or PC depending on your preferences
💸 BSPCE
🍜 60% coverage of meal vouchers worth €9 per worked day
🚃/🚲 Sustainable mobility allowance
🏥 Mutuelle (Alan)
💼 Offices located in central Paris (9th arrondissement)
☀️ Annual offsite with the whole team and plenty of company events