Lalamove is disrupting the logistics industry by connecting customers and drivers directly through our technology. We off er customers a lightning fast and convenient way to book delivery and moving services whether they are at their home, at work or on the go. People talk about O2O, we live it!
Currently, Lalamove is a leading global on-demand delivery platform with millions of delivery partners serving millions of orders everyday. With 1600+ employees spread across SEA and LATAM, our 10-year old company has reached unicorn status in 2018, is well funded by prominent VCs and has kept growing at tremendous speed since.
Our strength lies in our internal values, namely Passion in serving local communities, empowering SMEs and our driver partners, Execution and Grit because that is how we diff erentiate ourselves by never giving up and striving for excellence, and Humility - awareness in ourselves to learn from others and never stop improving.
At Lalamove, we strongly believe in the power of community. Millions of drivers and customers use our technology every day to connect with one another and move things that matter. Delivery is what we do best and we ensure it is always fast and simple. Since 2013, we have tackled the logistics industry head on to fi nd the most innovative solutions for the world’s delivery needs.
Our vision is to bring communities closer and make city life easier by allowing fast and convenient circulation of goods. We realize this vision with a ‘glocal’ approach, building a robust operations team to adapt our product to local networks of businesses and delivery contractors. At the same time, we have ambition to build an international brand by establishing an even more global presence.
Job Summary
We're looking for an experienced Performance Marketing Lead to drive our user and driver acquisition strategy across Japan. As an on-demand logistics company, our success depends on connecting users with drivers effi ciently and cost-eff ectively through digital channels. You'll lead our performance marketing eff orts, and strategies to scale our rapid growth.
This role is for someone who thrives in fast-paced, data-driven environments and wants to make a measurable impact. If you're passionate about growth, optimization, and building high-performing teams, we'd love to have you join us.
Are you are up for it? Apply now and join us as #OneLalamove!
What you'll do
Strategic Leadership & PlanningDevelop and execute comprehensive performance marketing strategy aligned with company growth objectives and revenue targetsWork closely with the Marketing Manager to plan and optimize budget allocation across performance channels (SEM, paid social, display, programmatic) based on campaign performance and ROI analysisBuild quarterly and annual marketing roadmaps with clear KPIs, milestones, and success metricsPresent campaign performance, insights, and strategic recommendations to leadership and stakeholdersIdentify and evaluate new growth channels and opportunities for user/driver acquisition
Cross-Functional Leadership & CollaborationAct as the performance marketing subject matter expert and strategic partner across the organizationInfluence stakeholders and drive alignment on performance marketing initiatives and prioritiesFoster a culture of experimentation, data-driven decision-making, and continuous improvement across marketing functions
Campaign Management & OptimizationOversee end-to-end execution of paid advertising campaigns across Google Ads, Meta (Facebook/Instagram), programmatic display, and emerging platformsDrive continuous optimization of campaigns to improve key metrics: CAC, LTV, ROAS, conversion rates, and retentionImplement advanced campaign strategies including audience segmentation, remarketing, lookalike targeting, and dynamic creative optimizationManage bidding strategies and budget pacing to maximize efficiency and scale
Analytics & PerformanceEstablish and monitor key performance metrics and dashboards for user and driver acquisitionImplement multi-touch attribution models and conversion tracking infrastructureConduct deep-dive analysis to uncover insights and identify growth opportunitiesDesign and execute A/B tests and growth experiments to improve campaign performanceMonitor and optimize customer lifetime value (LTV) to customer acquisition cost (CAC) ratios
Growth & InnovationStay ahead of digital marketing trends, platform updates, and competitive landscapeTest new channels, ad formats, and targeting strategies to identify scalable opportunitiesBuild and refi ne customer personas based on data analysis and market researchDevelop strategies to improve conversion rates across the entire user funnelPartner with creative team to develop high-performing ad creatives and landing pages
What we seek
Experience & ExpertiseMinimum 5-7 years of performance/growth marketing experience in e-commerce, tech, or on-demand industriesProven ability to analyze campaign performance and recommend budget optimizations that deliver measurable ROI improvementsExperience owning end-to-end performance marketing strategy and execution independentlyDemonstrated success scaling user acquisition in competitive markets
Technical KnowledgeExpert-level knowledge of performance advertising platforms: Google Ads, Meta Ads Manager, programmatic advertisingDeep understanding of digital marketing funnels, attribution models, and customer journey optimizationAdvanced profi ciency with analytics tools: Google Analytics (GA4), Google Tag Manager, data visualization toolsStrong experience with A/B testing methodologies and experimentation frameworksHands-on experience with remarketing/retargeting, audience segmentation, and lookalike modelingWorking knowledge of SEO, content marketing, and conversion rate optimization
Analytical & Strategic SkillsExceptional analytical skills with ability to translate data into actionable strategiesStrong understanding of key metrics: CAC, LTV, ROAS, CPA, conversion rates, retentionExperience building performance dashboards and reporting frameworksStrategic thinker with ability to balance short-term wins with long-term growth objectivesProven ability to identify growth opportunities and market gaps
Personal AttributesSelf-driven and highly autonomous with ability to own initiatives from strategy to executionExcellent problem-solver with strong critical thinking skillsComfortable working in ambiguous, fast-paced environments with minimal supervisionProactive communicator who can influence stakeholders at all levelsResults-oriented with a growth mindset and passion for continuous learningStrong multitasking abilities with excellent time management skills
CommunicationExcellent command of English, both written and spokenNative-level Japanese proficiencyStrong presentation skills with ability to communicate complex data to non-technical audiences
