Performance Marketing Manager
We’re looking for a results-driven Performance Marketing Manager to own and scale our paid social efforts across LinkedIn and Meta. You will lead strategy and execution end-to-end, from planning and testing to optimizing and scaling campaigns that drive measurable pipeline impact. This role is ideal for marketers who combine strong analytical and creative skills with a strong sense of ownership. It suits self-driven professionals who thrive working independently in a fast-paced, performance-focused B2B environment, marketing to enterprise audiences.
What You’ll Do
- Own and manage paid social channels end-to-end (LinkedIn & Meta): planning, execution, optimization, experimentation, and scaling to hit aggressive KPIs.
- Analyze performance using advanced analytics and BI tools, focusing on a clear primary KPI supported by leading indicators to drive prioritization and decision-making toward targets.
- Design and run structured experiments across audiences, creatives, messaging, and funnels to improve efficiency and pipeline contribution.
- Partner closely with content, creative, product marketing, localization, analytics, and sales to build world-class ads and funnels that speak directly to customer pain points.
- Apply AI tools, automation, and new platform capabilities to improve targeting, ad copy creation, creative iteration, and operational efficiency.
- Manage campaigns across multiple regions and languages, operating at global scale and complexity.
- Communicate insights, learnings, and performance clearly to global stakeholders.
- Maintain a strong technical foundation (tracking, attribution, data integrity), including building dashboards and shaping a clear data view that supports confident decision-making.
- Own outcomes beyond clicks and conversions by monitoring lead quality through the funnel and partnering with sales to ensure campaigns drive high-quality pipeline.
What You Bring
- 2–4 years of hands-on performance marketing experience managing paid social campaigns on LinkedIn and Meta, ideally in a B2B SaaS environment.
- Exceptionally strong analytical skills with a proven ability to make rigorous, data-driven decisions based on statistically significant results.
- Keen eye for detail and high standards for execution quality.
- Self-starter mindset with extreme ownership - able to independently identify what needs to be done and execute without constant guidance.
- Highly motivated, hungry for challenge, and driven to exceed ambitious targets.
- Creative marketing thinker who enjoys collaborating with creative teams to craft compelling ads and funnels.
- Hands-on experience working with analytics, attribution, and BI tools to analyze B2B full-funnel performance.
- Treats AI as mission-critical, with experience leveraging automation and advanced tools as force multipliers across paid marketing efforts.
- Highly organized and capable of managing complexity across markets, tools, and stakeholders.
- Fluent, professional English with strong written communication skills.
Why Join AppsFlyer
AppsFlyer is building the Modern Marketing Cloud for the AI era. You’ll join an ambitious, growing team with real ownership, access to an advanced tech stack, and the opportunity to make a measurable impact on how global brands grow.
If you’re hungry to build, learn fast, and push performance to the next level, we’d love to hear from you.
As a global company operating from 25 offices across 19 countries, we reflect the human mosaic of the diverse and multicultural world in which we live. We ensure equal opportunities for all of our employees and promote the recruitment of diverse talents to our global teams without consideration of race, gender, culture, or sexual orientation. We value and encourage curiosity, diversity, and innovation from all our employees, customers, and partners.