Performance Marketing Manager
About CoLab
At CoLab, we want to help mechanical engineering teams bring life-changing products to the world years sooner. Our customers include the world’s largest, most advanced manufacturing companies – like Ford, Johnson Controls, and Bombardier.
We build AI and collaboration software that helps product development teams complete better, faster design iterations. Any time an engineer needs to make a design decision, they open CoLab. They can visualize and compare designs, discuss them with other people, track comments, and get AI-powered suggestions based on their organization’s collective technical knowledge.
About the Role
This role owns paid distribution at CoLab. You’ll own the performance, growth, and evolution of our paid media program — with LinkedIn as the primary channel, but not the only one. Your job is to take what’s already working, improve it month over month, and expand into new channels that help us reach the right buyers in new ways.
That means running and scaling LinkedIn paid social, owning our paid newsletter program, and designing thoughtful experiments in emerging or underutilized channels (e.g., Reddit, YouTube, or others we haven’t tried yet).
This is not a role for someone who is only comfortable in ad platforms. You’ll be expected to connect platform data, CRM data, and real customer behavior to understand which campaigns drive revenue and why. You are equally comfortable doing quantitative funnel analysis in spreadsheets, refining copy with product marketing, and hashing out creative ideas with the brand design team.
You understand that paid social is an interruption, not a response to existing demand. You know how to create campaigns that earn attention on platforms where people are not actively looking for a product and how to translate a message into a cohesive set of image, carousel, and video ads that work together as a concept.
What you'll do:
- Own end-to-end performance of our paid media program, with LinkedIn as the primary channel and additional investment across paid search, newsletters, and experimental channels
- Drive month-over-month and quarter-over-quarter growth in paid-sourced pipeline by continuously optimizing targeting, messaging, creative, and budget allocation.
- Translate platform data and customer insights into strong creative briefs and campaign concepts, partnering with Brand Design to launch and continuously refresh high-performing image, carousel, and video ads based on real performance data.
- Synthesize data across ad platforms, CRM, and sales insights to uncover the underlying drivers of campaign performance and turn those findings into sharper messaging and stronger creative.
- Design and execute structured experiments in new or underutilized paid channels (e.g., Reddit, YouTube, others) to reach new audiences beyond our distribution footprint.
- Report on performance in a way that explains not just what happened, but why
Who you are:
- 4+ years of experience owning paid media performance for a B2B SaaS company, with a focus on pipeline or revenue outcomes.
- Deep hands-on experience running LinkedIn paid social, including audience strategy, creative testing, campaign architecture, and budget management.
- Demonstrated success improving paid performance over time
- Strong experience working with creative-led formats (single image, carousel, and video) and partnering with design teams to translate performance insights into high-quality campaign concepts
- Bias towards experimentation, comfortable setting up and owning tests of new channels and ad formats
- Clear, confident communicator who can turn complex performance data into insights and recommendations that influence cross-functional teams.
Extra Details
- This is a full-time, permanent position with a competitive compensation package that includes stock options.
- Employer sponsored health and benefits package, including unlimited paid vacation and RRSP/401K matching.
- Flexible remote opportunities across North America, with a hybrid office hub in St. John’s, NL.