At Kpler, we are dedicated to helping our clients navigate complex markets with ease. By simplifying global trade information and providing valuable insights, we empower organisations to make informed decisions in commodities, energy, and maritime sectors.
Since our founding in 2014, we have focused on delivering top-tier intelligence through user-friendly platforms. Our team of over 700 experts from 35+ countries works tirelessly to transform intricate data into actionable strategies, ensuring our clients stay ahead in a dynamic market landscape. Join us to leverage cutting-edge innovation for impactful results and experience unparalleled support on your journey to success.
As a Performance Marketing Manager, you will be responsible for driving the top-of-the-funnel growth at Kpler, ensuring a steady pipeline of high-quality leads and Marketing Qualified Leads (MQLs). You will own demand generation across digital and organic channels, optimize website conversion rates (CRO), and execute paid media, SEO/AEO, and content marketing strategies. Your success will be measured by your ability to increase lead volume, improve conversion rates, and reduce customer acquisition costs (CAC).
Key Responsibilities
Demand Generation & Paid Acquisition: Own and optimize paid acquisition campaigns across Google Ads, LinkedIn Ads, and other relevant platforms to drive high-quality leads and qualified pipeline. Manage budgets, forecasting, experimentation, and ROI optimization across regions and products.
SEO, AEO & Content Strategy: Collaborate with Product Marketing to strengthen Kpler’s organic acquisition. Lead AEO (Answer Engine Optimization) initiatives by optimizing content structure, messaging, and site architecture for AI-driven search and conversational queries.
Conversion Rate Optimization (CRO) & Website Performance: Continuously improve website conversion rates through A/B testing, UX and messaging optimization, landing page performance analysis, and personalization. Lead website redesign and optimization projects from a marketing and CRO perspective, partnering with product marketing, design and development teams.
Analytics, Attribution & Reporting: Monitor and analyze performance across paid, organic, and on-site channels. Track and optimize key metrics (CAC, CPL, conversion rates, pipeline contribution), build actionable insights, and report on acquisition effectiveness to marketing and revenue stakeholders.
Skills and Experience required
Essential:
Performance & Demand Generation Expertise: 5-7+ years of experience in performance marketing in a B2B SaaS, data, or technology-driven environment. Proven ability to manage and scale paid acquisition campaigns with clear ROI impact.
Paid Media & Acquisition Channels: Hands-on experience with paid media platforms such as Google Ads and LinkedIn Ads (programmatic, ABM platforms, or additional channels are a plus). Strong understanding of budget management, experimentation, and funnel optimization.
CRO & Website Ownership: Demonstrated experience owning website performance and conversion rate optimization initiatives, including A/B testing, UX and messaging improvements, and landing page optimization. Experience leading or contributing to website redesign or major web optimization projects from a marketing perspective.
Desirable:
Commodities & maritime industry experience
Technical / Functional Skills:
SEO, AEO & Organic Growth: Solid understanding of SEO fundamentals and growing exposure to AEO, including optimizing content and site structure for LLM-based search and AI-driven discovery.
Analytics & Data-Driven Mindset: Strong analytical skills with experience tracking and optimizing key acquisition and funnel metrics (CAC, CPL, conversion rates, pipeline contribution). Comfortable working with analytics, attribution models, and performance dashboards.
Marketing Tech & Collaboration: Experience with CRM and marketing automation tools and web analytics tools. Strong cross-functional collaboration skills and the ability to work effectively with RevOps, MarOps, Product Marketing, designers and developers.
Behavioural Competencies:
Execution & Ownership: Highly autonomous, detail-oriented, and comfortable operating in a fast-paced, international environment.
Strong communication skills and a hands-on mindset with the ability to balance strategy and execution.
We are a dynamic company dedicated to nurturing connections and innovating solutions to tackle market challenges head-on. If you thrive on customer satisfaction and turning ideas into reality, then you’ve found your ideal destination. Are you ready to embark on this exciting journey with us?
We make things happen
We act decisively and with purpose, going the extra mile.
We build
together
We foster relationships and develop creative solutions to address market challenges.
We are here to help
We are accessible and supportive to colleagues and clients with a friendly approach.
Our People Pledge
Don’t meet every single requirement? Research shows that women and people of color are less likely than others to apply if they feel like they don’t match 100% of the job requirements. Don’t let the confidence gap stand in your way, we’d love to hear from you! We understand that experience comes in many different forms and are dedicated to adding new perspectives to the team.
Kpler is committed to providing a fair, inclusive and diverse work-environment. We believe that different perspectives lead to better ideas, and better ideas allow us to better understand the needs and interests of our diverse, global community. We welcome people of different backgrounds, experiences, abilities and perspectives and are an equal opportunity employer.
