Performance Marketing Manager
$140k - $180k USD
Profound is on a mission to help companies understand and control their AI presence. As our Performance Marketing Manager, you will own paid media execution across all channels including Google, LinkedIn, YouTube, Meta, and beyond. You will be the hands-on expert who builds, optimizes, and scales the campaigns that drive pipeline for Profound.
You will work closely with our Demand Generation Manager and Head of Growth Marketing to set strategy and define campaigns. Your role is to bring those campaigns to life with precision by testing creative, optimizing audiences, managing budgets, and continuously improving performance. This role is for someone who loves the craft of paid media, from bidding strategies and account structure to experimentation and incremental gains that compound into outsized results.
What you’ll do
Own execution across all paid channels including Google Ads for search, display, and YouTube, LinkedIn Ads, Meta, and emerging platforms
Build and manage campaigns end to end, from account structure and audience targeting to creative implementation and bid optimization
Partner with the Demand Generation Manager to translate campaign strategies and account-based marketing plays into paid media tactics
Manage and optimize budgets across channels, reallocating spend based on performance and pipeline impact
Run rigorous A and B and multivariate tests on creative, copy, audiences, and landing pages to continuously improve results
Own reporting and analytics for paid channels by building dashboards, tracking KPIs, and surfacing insights that inform strategy
Work with creative, content, and product marketing teams to brief and iterate on ad creative, ensuring assets are optimized for each platform
Stay current on platform changes, new ad formats, and best practices
Ensure tracking, attribution, and integrations such as HubSpot and GA4 are properly configured to measure true impact
Who you are
3 or more years of hands-on experience running B2B paid media campaigns with proven results in pipeline and revenue contribution
Deep proficiency in Google Ads and LinkedIn Ads, with experience in YouTube, Meta, or programmatic as a plus
Strong understanding of the B2B buyer journey and how paid media fits into a broader demand generation strategy
Clear communicator who can explain performance, trade-offs, and recommendations to non-experts
Experience working with or managing paid agencies and ability to get strong outcomes from external partners
Comfortable working in HubSpot or similar CRMs or marketing automation platforms and understanding how paid connects to lifecycle and pipeline
Proactive and ownership-oriented, consistently identifying opportunities to optimize without being told
Experience marketing to SEO, marketing, or martech buyers
Location
This is an on-site role based in our Union Square, NYC or SoMa, SF offices, designed for builders who thrive on speed, iteration, and meaningful impact.
For this role, the expected base salary range is $140,000 to $180,000. Profound’s total compensation package is designed to be competitive and includes base salary, equity, and a full range of benefits and perks. Final compensation will depend on factors such as your skills, experience, qualifications, and location, and will be determined during the interview process. Our recruiting team will share more details about the full compensation package and benefits as you move through hiring.