Performance Marketing Manager
- Develop and implement comprehensive performance marketing strategies to drive B2B customer acquisition, retention, increase conversion, and revenue growth.
- Manage all online and offline advertising campaigns including planning, execution, optimization, and reporting.
- Utilize data analytics and performance metrics to identify opportunities for optimization and drive continuous improvement.
- Collaborate with cross-functional teams including creative, business development, and analytics to develop and execute integrated marketing campaigns include ads, sales tools, SEM, and SEO.
- Manage and optimize Search (CPC) and Display (CPM) campaigns.
- Conduct A/B testing and multivariate testing to optimize campaign performance, Cost per Acquisition (CPA) and maximize ROI.
- Stay up-to-date with the latest trends, technologies, and best practices in performance marketing.
- Provide regular reports and insights to stakeholders on campaign performance, KPIs, and key metrics.
- Allocate budgets and analyse and recommend modifications to ad spends.
- Manage creative and digital agencies and create campaign activation.
- Leverage on Salesforce to track and analyze the performance marketing campaigns, monitor key metrics like lead generation, conversion rates, and customer acquisition costs.
Requirements
- Bachelor's degree in marketing, communications, or related field.
- Proven experience in performance marketing with a focus on digital advertising.
- Strong understanding of martech, digital advertising platforms such as Google Ads, Facebook Ads Manager, etc.
- Must be proficient in analytics tools such as Google Analytics, Adobe Analytics, etc.
- Excellent analytical skills with the ability to interpret data and make data-driven decisions.
- Strong project management skills with the ability to manage multiple priorities in a fast-paced environment.
- Relevant certifications (e.g., Google Ads certification) are a plus.
- Proficient in customer sales management (CRM) systems such as Salesforce, SAP, HubSpot is an added advantage.
- To be efficient at work with high level of attention to detail, able to organize and time manage, meet deadlines, and ad hoc request
- Experience in managing budgets and resources.
- A self-starter and independent innovator, able to maximize use of resources on hand and think out of the box. Demonstrated ability to think strategically and creatively to resolve challenges.