Performance Marketing Manager, Channel Optimizer
Who We Are
At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom.
OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves.
Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er.
OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.
About The Opportunity
As one of the world’s leading cryptocurrency exchanges, we are committed to building a world-class, data-driven, and strategy-led performance growth engine. To accelerate our expansion in Taiwan, we are looking for a passionate growth marketer who understands the Taiwan crypto market and can drive high-impact user acquisition at scale. This is a newly created, mission-critical role focused on driving growth in Taiwan. You will play a key part in strengthening our market presence and scaling our user base.
What You’ll Be Doing
- Own the local market paid channel strategy and execution, including budget management, channel planning, and performance optimisation to drive user acquisition and trading volume.
- Develop deep expertise in one or more core channels, using advanced strategies, experimentation, and continuous iteration to maximise growth efficiency.
- Run full-funnel performance operations, including creative testing, audience segmentation, bidding optimisation, and landing page improvements through structured A/B testing.
- Conduct data-driven analysis and user insights, building clear measurement frameworks, running precise attribution analysis, and transforming findings into actionable growth strategies.
- Build scalable methodologies and SOPs, converting successful strategies and learnings into repeatable frameworks that uplift the performance of the broader team.
- Collaborate cross-functionally with local marketing, brand, content, and product teams to ensure alignment and drive cohesive market growth initiatives.
What We Look For In You
- 3+ years of experience in performance marketing, with at least 1 year of deep, hands-on management and optimisation of one or more major paid channels.
- Subject-matter expert in at least one key channel, with strong command of its algorithms, optimisation strategies, and latest growth tactics.
- Exceptional analytical ability, strategic thinking, and strong cross-functional communication skills.
- Prior experience or deep understanding of the crypto or fintech industry is a strong advantage.
- Proven experience running large-scale Facebook/Meta campaigns is a significant plus.
Perks & Benefits
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Competitive total compensation package
- L&D programs and education subsidy for employees' growth and development
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Various team building programs and company events
- More that we love to tell you along the process!
Notice:
All official OKX vacancies are published on this website. While roles may appear on selected third-party platforms from time to time, information on other sites may be inaccurate or outdated. If in doubt, please apply directly through our official careers website.
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