Performance Marketing Manager / Growth Marketeer
As the Performance Marketing Manager, you are the primary guarantor of Immoweb’s audience. Your mission is to actively contribute to the growth of Belgium's biggest real estate marketplace by driving high-quality traffic and optimizing our acquisition costs.
Reporting directly to the CMO, you will act as a strategic pilot for our online media budgets, ensuring that every euro invested delivers maximum value. You will bridge the gap between business objectives and technical execution, collaborating closely with Senior Marketing Managers, Category Managers, and channel experts to maintain Immoweb’s market leadership.
What You Will Do
Audience Growth & Guardianship: Take full ownership of traffic KPIs. You will design and implement growth strategies that ensure our audience not only stays at the top of the Belgian market but continues to expand.
Media Budget Steering: Oversee and optimize the global media budget. You will issue clear recommendations to our internal media buyers and external agencies to minimize Customer Acquisition Costs (CAC) while maximizing reach.
Strategic Optimization: While you may occasionally get "hands-on-keyboard," your primary focus is managing the performance ecosystem. You will analyze channel performance (Google Ads, Meta, etc.) and steer internal/external partners toward better ROI.
Cross-Functional Collaboration: Work within a horizontal team structure, partnering with Senior Marketing Managers for specific business segments and Category Managers to align acquisition efforts with supply and demand needs.
Technical Tracking & Specs: Act as the technical bridge for marketing data. You will be responsible for writing precise tracking specifications for GA4 and our Mobile Measurement Partner (Adjust) to ensure clean, actionable data.
Reporting & Insight: Build and maintain comprehensive dashboards in Looker Studio/Tableau. You will translate complex data into clear insights that inform the CMO and other internal stakeholders on performance trends.
Qualifications
Who You Are
Experience: You have at least 4 years of experience in driving traffic growth and managing performance marketing at scale (marketplace experience is a plus, but not mandatory).
The "Go-Getter" Mindset: You are a problem solver who doesn't say "I don't know," but rather "I can learn and figure it out." You are comfortable in a visible, stakeholder-facing role.
Data-Driven Analyst: You are fluent in numbers. You don’t just report data; you interpret it to find the "why" behind the KPIs.
Technical Mastery: Expertise in Google Ads (Search, Display, PMax) and Meta Ads Manager.
Prior understanding of SEO principles
Proficiency in Web/App Analytics (we use GA4 and Adjust, but any background is welcomed)
Experience with GTM or ETL tools (like Adverity, Funnel or Supermetrics) is a significant advantage
Languages: English is our internal working language and is mandatory. You are also fluent in either Dutch or French
Additional Information
What You Get
A professional and inspiring workplace where We Live for the customer.
A dynamic, open culture driven by curiosity, courage, and collaboration. We move fast, simplify to scale, and make bold calls backed by data and judgment.
A socially responsible company that leads with care — for our people and our customers.
Opportunities for growth — through learning platforms like LinkedIn Learning personalized coaching, and continuous feedback loops. Because growth isn’t an event, it’s a habit.
A true work-life balance — with flexible homeworking and working hours, built on mutual trust and accountability. We deliver big, but we also make space to breathe.
Connection and fun matter too: team buildings, year-end dinners, afterwork drinks, and plenty of other moments, because only the best teams win together.
At AVIV, we are an equal opportunities employer and an organisation where everyone is welcomed to be their authentic selves. We strongly encourage individuals with visible and non visible disabilities, all educational backgrounds, people from minority backgrounds, those from the LGBTQIA+ community and parents and carers to apply. If you need reasonable adjustments at any point in the application or interview process, or wish to discuss part time or flexible working requirements, please let us know.In your application, please feel free to note which pronouns you use (For example - she/her/hers, he/him/his, they/them/theirs, etc). Our ambition is to be the leading Employer in PropTech across Europe and this is a pivotal time to join us and unlock your perfect job!