Performance Marketing Specialist - B2B

1GLOBAL is a technology-driven global mobile communications provider dedicated to empowering enterprises worldwide to unlock the full growth potential of mobile connectivity. With a best-in-class telecom technology platform, a comprehensive suite of globally viable regulatory licenses, and privileged access to the telecom wholesale market, 1GLOBAL is uniquely positioned to deliver seamless compliance and connectivity solutions. Serving the world’s leading banks, corporations, and digital-first businesses—including neo-banks, travel companies, and payment service providers—1GLOBAL connects over 43 million devices globally.

 
With 2024 full-year revenue exceeding US$100 million and in line to exceed US$200 million in FY25, 1GLOBAL is a profitable business generating significant cash flows to fund its ongoing investments in infrastructure, transformation, and growth. 2024 saw major client wins and marked 1GLOBAL’s evolution from a multi-market telecommunication provider to a global technology-driven mobile connectivity powerhouse.

 
Established in 2022 by experienced tech founders and entrepreneurs Hakan Koç and Pyrros Koussios, 1GLOBAL is a European technology leader driving digital transformation in the global telecommunications market. It operates as a fully regulated Mobile Virtual Network Operator (“MVNO”) in ten countries and as a regulated telecommunications operator in an additional 31 countries. Headquartered in the Netherlands, with world-class R&D hubs in Lisbon, Berlin, and São Paulo, 1GLOBAL employs over 450 experts across 15 countries.

Position Overview

We are looking for a Performance Marketing Specialist with strong expertise in Google Ads, LinkedIn Ads, and digital campaign management to accelerate lead generation and brand growth at 1GLOBAL. This role requires a mix of analytical skills, creativity, and an understanding of UI/UX principles to ensure that campaigns are not only optimised for clicks and conversions but also provide seamless digital experiences.

Key Responsibilities

• Plan, execute, and optimise Google Ads, LinkedIn Ads, and other paid media campaigns for B2B audiences.
• Manage campaign budgets, & forecasts to ensure efficient ROI.
• Conduct A/B testing on ad creatives, landing pages, and targeting strategies.
• Collaborate with content and design teams to develop compelling ad copy and visuals.
• Partner with UX/UI teams to optimise landing pages and ensure high conversion rates.
• Track, analyse, and report on campaign performance with actionable recommendations.
• Stay updated with digital marketing trends, platform changes, and competitor activity.

Requirements

Must Have

• 3+ years’ hands-on experience in Google Ads, LinkedIn Ads, and paid B2B campaign management.
• Strong knowledge of campaign tracking, attribution models, and conversion optimisation.
• Familiarity with GA4, Tag Manager, and marketing automation platforms.
• Understanding of Design, UI/UX best practices and their impact on lead generation.
• Analytical mindset with the ability to interpret data and translate it into actionable strategies.
• Strong written and verbal communication skills in English, with the ability to collaborate across teams and create compelling ad copies.

Nice to Have

• Experience working in B2B tech, telecom, or SaaS industries is a plus.
• A degree in Marketing, Business, or related field is a plus, but not mandatory.

Benefits

Why 1GLOBAL?

• Growth Opportunities: Advance your career in one of the fastest growing telecommunications companies, expanding over 100% year-on-year under the leadership of successful tech entrepreneurs.
• Major Transaction Exposure: Be in the driver’s seat for transactions that will have an impact on the future telco industry.
• Work with a Talented Team: From the Board and the Founders to the Senior Management Team, you will collaborate daily with the most capable and renowned external advisors, and constantly being exposed to talented and driven individuals.
• Dynamic Work Environment: Thrive in a collaborative, fast-paced workplace where innovation is encouraged, and every contribution counts.
• Professional Development: Work alongside industry experts to enhance your skills and knowledge in a cutting-edge field.
• International Experience: Gain opportunities to work in different 1GLOBAL offices around the world as you grow within the company.
• Open Communication Culture: Join a team where your ideas are heard, and open dialogue is encouraged, fostering a supportive and transparent work environment.
• Get Things Done Attitude: Be part of a results-driven team that values efficiency, creativity, and the drive to make a tangible impact in the industry.

1GLOBAL is an equal opportunity employer, we value your character as much as your talent. Diversity drives our innovation, and we offer a collaborative, dynamic, and international work environment. We are excited for you to join our mission to revolutionise connectivity globally.